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The Quint partners with Da Vinci Media to launch kids’ TV channel

da vinci learning (1)

Da Vinci Media and Raghav Bahl’s news website The Quint have partnered to launch a Da Vinci Learning TV channel in India. It will be a 50:50 joint venture (subject to regulatory approvals) and the TV channel will focus on family educational content.

The partnership will allow Da Vinci Media to gain access to digital and media platforms and advertisers in India and scale their content and ads similarly. Da Vinci Learning will target children aged 6-12 and their parents. The Quint, on the other hand, will be able to diversify its digital content portfolio and aid the TV channel’s distribution through its digital medium.

In March this year, media entrepreneur Raghav Bahl’s Quintillion Media’s mobile-focused digital venture The Quint went live. Earlier in January, The Quint had started publishing stories on Facebook as a preview to the new service. The new website, so far, has published news and analysis across various categories like politics, technology, entertainment, business and sports. It also has a separate section for podcasts and videos.

Berlin-headquartered Da Vinci Media provides on-air and on-demand educational programming. The TV channel will provide content on topics like physics, chemistry, history and nature and work on simplifying scientific concepts. The TV channel is presently accessible in parts of Europe, Asia and Africa, CIS countries, Russia and Turkey.

Da Vinci’s previous ventures

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In January last year, Da Vinci Learning had partnered with Airtel Digital TV, Siticable and Digicable to broadcast its content. The subscribers would get access to 150 hours of the channel’s content through the kids section of the Video on Demand service on Airtel Digital TV. Siticable would receive 6 months of branded block content while Digicable would receive 12 months of branded block content from the channel.

Da Vinci GmbH had received clearance from  Foreign Investment Promotion Board (FIPB) in November 2013, for an investment of up to Rs 5 crores to set up a wholly owned subsidiary which would carry out the downlinking and distribution of a non-news and non-current affairs edutainment channel.

Kids focused online content

– In April this year, Canadian media company BroadbandTV had acquired the Mumbai-based kids content producer and publisher YoBoHo. BBTV had said that it would make a ‘multi-million’ dollar investment in YoBoHo to create more original programmes, expand to other countries and diversify its revenue streams. As of now, YoBoHo has 27 channels featuring original content produced in-house and overall claims to have published over 8000 videos. YoBoHo also runs the YouTube channel provider targeted at kids called HooplaKidz.

– YouTube had launched a new application aimed at children in February this year. The app, called YouTube Kids, offers original episodes of TV shows aimed at youngsters, in addition to videos from child-centric channels on YouTube. The app also has controls which lets parents set timers for the application, and if a child deliberately or inadvertently types in a word such as “sex,” the screen pops up with a “Try something else” message.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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