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TaxiForSure hatchback cars now on Ola app; is bigger integration coming?

Online cab aggregator Ola has started integrating TaxiForSure’s hatchback cars into Ola’s own booking app. The integration will only be visible to Delhi and Mumbai users for starters and will be rolled out to other cities in phases over the next few weeks. TaxiForSure rides booked through Ola can only be paid for in cash. TaxiForSure is targeting 20 million customers for this year, claiming that the Ola hatchback integration will help it achieve this target. Instant rides only Note that the TaxiForSure hatchback cars will only be available for the “ride now” option in the Ola app, while the other transport categories in Ola will continue to offer ride booking for later times. The TaxiForSure app will continue to operate with all categories, the company said in a statement. Ola will basically offer auto, mini, sedan and prime categories to its users with the additional option of booking a TaxiForSure hatchback car ride starting at their lowest fares. The company said that this will allow TaxiForSure drivers to get rides from the Ola platform as well. For the TaxiForSure hatchback car rides, the usual features of cab location and driver details will be offered along with SMS links to share their ride and location (both real time) with friends and family. Ola claims that registered TaxiForSure users booking a TaxiForSure hatchback on the Ola app will be able to track their booking through the TaxiForSure app as well. Ola claims to have over 150,000 vehicles, including autos and black-and-yellow taxis across 100…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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