Online marketplace giant Snapdeal has launched a special ecommerce zone at Dharamshala, in a partnership with the Himachal Pradesh government to enable small and medium sized business to go digital. Through this initiative, Snapdeal claims that it will create employment and entrepreneurship opportunities for Dharamshala residents. The Himachal Pradesh government stated that they will likely replicate this business model across other regions in Himachal Pradesh; probably based on how Snapdeal’s initiative performs in Dharamshala.
These are the activities Snapdeal has initiated for Dharamshala:
– Snapdeal Dharmashala Store: Snapdeal is curating a store which will include Tankha paintings, Kangra arts and handicrafts from Buddhist traditions along with organic products
– Training workshop and pick up facilities: Snapdeal will conduct workshops on e-selling processes for local artisans, manufacturers and sellers to sell locally and nationally. The platform claims that it has set up a pick up facility for transporting above products.
– Outsourcing IT services: Snapdeal will outsource a part of its image tagging process to Dharamshala based ITES start-up Development Logics
– Local start ups partnerships: Snapdeal has tied up with Dharamshala based local IT start-up Gai Technologies to co-habitate its employees
– Snapdeal Technology Lab: Snapdeal is setting up a technology lab at Dayananda Model Senior Secondary School where it will set up a lab with computers, robotic kits and tech-enabled toys by Snapdeal to promote an interest in science and technology
Currently, Snapdeal claims to have over 12 million products across 500 categories national and international retailers. It also claims to have over 150,000 sellers who sell across 5,000 cities and towns across India.
Previous regional and SME tie ups
– In March this year, Snapdeal partnered with IndiVillage to let the former’s sellers outsource image tagging, transcription and content development for product descriptions to IndiVillage. The company told Medianama that this move was aimed at enabling their sellers better services, building an ecosystem and providing inclusive growth.
– In February, Snapdeal launched a variety of products from the manufacturers at Dharavi for sale on its website. The company mentioned that it had tied up with DharaviMarket.com for the same. As a part of this initiative, Snapdeal would list Dharavi artisans and SMBs and create an exclusive store for them called ‘Dharavi – Snapdeal store’.
– In November last year, Snapdeal had launched a Regional Jewellery Store, that offered over 6,000 varieties of design and styles of crafted jewellery from different regions in the country.
– The company had also partnered with the Fashion Design Council of India to add a premium designer wear section called “The Designer Studio” that would offer ready-to-wear and made-to-order clothing collections to consumers.
– It had also partnered with the government of Karnataka for setting up an SME marketplace although further details of this deal were not further elaborated, and currently also runs an initiative called the Craft Collection.
Image Credit: Flickr user Attila Hargitay