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Snapdeal acquires mobility solutions company Letsgomo


Snapdeal has acquired mobility solutions company Letsgomo Labs. With the acquisition, the 76 member Letsgomo team has joined Snapdeal. Its website is currently inaccessible and informs that: “We are undergoing a change and working on something interesting.” It’s not yet clear if Letsgomo will continue to operate independently or merge with Snapdeal.

Founded by Manav Kamboj and Vikas Banga, Letsgomo consults businesses regarding building mobile strategies, conceptualization of applications and mobile sites, as well as implementation and hosting. The Gurgaon-based company also works with leading e-commerce companies to help them improve their mobile capabilities.

This is Snapdeal’s second acquisition in the m-commerce space in the past month. Last month, it had acquired Hyderabad-based mobile technology startup MartMobi for an undisclosed amount. At the time, the company had said that this acquisition will allow Snapdeal to provide merchants on its platform better mobility options. Snapdeal co-founder Rohit Bansal had told PTI that it’s not yet decided if MartMobi will continue operating as an independent entity or not, but the expertise the startup brings to the table will be integrated with Snapdeal.

Snapdeal, which had acquired online recharge and couponing site Freecharge in April this year, claims that currently over 75% of its orders come from mobile based transactions.

Snapdeal on an acquisition overdrive

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– In March, Snapdeal had acquired a majority stake in Gurgaon-based financial products and services platform RupeePower for an undisclosed amount. Following the deal, Snapdeal had said it will start offering a financial services marketplace, where consumers can expect to get home, auto and personal loans, credit cards and extended warranty among other services.

– Earlier in March, Snapdeal had picked up a minority stake in logistics firm GoJavas to strengthen its supply chain infrastructure.

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