Quikr, an online and mobile classifieds firm, has launched a dedicated job search section that allows users to search for full-time, part time, freelancing and other employment-related opportunities, reports NextBigWhat. This is the latest step in developing more verticals within the horizontal for Quikr, and entering domains dominated by single-category vertical classifieds companies such as Info Edge (Naukri, 99Acres, Jeevansathi, Shiksha), People Interactive (shaadi, Makaan), Times Business Solutions (MagicBricks, TimesJobs, Simplymarry) and the erstwhile Consim Info (Matrimony.com, clickjobs and IndiaProperty).
On Quikr’s category expansion
Quikr now has verticals for Real Estate (launched in April), Matrimony, Education, Electronics, among others. It has long gone beyond just people trying to sell their used products, and has been a mix of B2C (business to consumer) and C2C (consumer to consumer) marketplaces: something that its once parent company Ebay India was never really able to do.
We’re curious about how the entry into the real estate, jobs, matrimony and education category will play out: it’s as if Quikr has the users and is looking to add categories to service them with more. In that sense, there’s something very Just-Dial-ish about Quikr’s category expansion (read JustDial’s SearchPlus philosophy: One app to rule them all): marketplaces are trying to be everything to everyone. It’s the re-emergence of horizontals, and wonder what kind of an impact it will have on existing verticals.
Other Quikr related developments
- In August 2014: Quikr launched its Hindi App.
- In 2014: Quikr tied up with Amazon to let shoppers view and compare prices of second hand product listings on Junglee.com. In September 2014, it extended this partnership to integrate product listings (new and old) on Junglee.com’s individual product pages and category pages.
- In January 2015: it launched a new instant messaging feature called Quikr Nxt that enables real time conversations between buyers and sellers. The feature is available on Quikr’s mobile site, desktop site as well as on its mobile app.
- In February 2015, it tied-up with automobile sales and service company Carnation Auto to introduce free vehicle inspection services to users on its platform.
(with inputs from Mohammed Rumman)