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Ping Digital partners with One Network to push comedy content on their networks

comedy (1)

Ping Digital Broadcast, a multi channel network, has tied with One Network Entertainment to launch an initiative called ‘The creators collective’ for content producers and creators to become publishers, specially in the comedy genre. It will hold workshops and sessions by brands, advertisers and creators and create new formats for its content.

Recording and production space for creators

The company said that it was looking to bring 100 premium members to the platform in the next 6 months. Both of them together claim to have around 10,000 sqft of office space in Mumbai which includes live broadcasting and production facilities with edit suites and other resources. With this partnership, Ping and One claim to have over 550 channels which log around 85 million views monthly.

Ping Digital creates content for channels from celebrities, chefs, finance experts, music, health, fitness, food, fashion, lifestyle, gaming and technology fields among others.

Ping’s previous funding: In January this year, Ping raised an undisclosed amount in funding from a consortium of angel investors headed by Monisha Advani, co-founder of Hindi film production house Emmay Entertainment. The company had planned to use the investment as growth capital.

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Ping had last raised an undicslosed investment in January 2013 from Travelguru founder Ashwin Dhamera and Angara.com CEO Ankur Daga. This was around the same time it launched a food focused YouTube channel called India Food Network and a music focused YouTube channel called India Music Network. It had launched Boom News channel in June last year.

One Network claims to have over 20 video platforms globally which witness 70 million views and specialises in the comedy genre. It claims to have over 9,000 videos from various artists like Suresh Menon, Jose Covaco, Gaurav Gera, Ashwin Mushran and Malishka among others.

Recent developments in the MCN space:

– In January this year, YouTube multi-channel network #fame (earlier Famebox Networks) raised $10 million in a second round of funding from TO THE NEW Ventures. It had previously raised $3 million in funding from TTN Ventures, back when it began operations in beta in early 2014. Last month, it launched a live video streaming app in beta.

– In February, digital video network Culture Machine raised $18 million in a series B round of funding from Tiger Global Management and existing investors Times Internet and Zodius Capital. The company had said then that it would be using the funds to invest in technology and content.

– In January, Entertainment Studio Rajshri Entertainment launched a Marathi food channel called Ruchkar Mejwani across multiple digital platforms including YouTube, Digivive, DailyMotion and VuClip among others.

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– In December last year, Shekhar Kapoor, AR Rahman & Samir Bangara backed Indian multi-channel network Qyuki and Los Angeles-based media company Fullscreen tied up to offer Indian digital content creators opportunities to monetize and distribute their content and access to production & technology services from both networks.

Image Credit: Flickr user Topher76

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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