Ping Digital Broadcast, a multi channel network, has tied with One Network Entertainment to launch an initiative called ‘The creators collective’ for content producers and creators to become publishers, specially in the comedy genre. It will hold workshops and sessions by brands, advertisers and creators and create new formats for its content. Recording and production space for creators The company said that it was looking to bring 100 premium members to the platform in the next 6 months. Both of them together claim to have around 10,000 sqft of office space in Mumbai which includes live broadcasting and production facilities with edit suites and other resources. With this partnership, Ping and One claim to have over 550 channels which log around 85 million views monthly. Ping Digital creates content for channels from celebrities, chefs, finance experts, music, health, fitness, food, fashion, lifestyle, gaming and technology fields among others. Ping's previous funding: In January this year, Ping raised an undisclosed amount in funding from a consortium of angel investors headed by Monisha Advani, co-founder of Hindi film production house Emmay Entertainment. The company had planned to use the investment as growth capital. Ping had last raised an undicslosed investment in January 2013 from Travelguru founder Ashwin Dhamera and Angara.com CEO Ankur Daga. This was around the same time it launched a food focused YouTube channel called India Food Network and a music focused YouTube channel called India Music Network. It had launched Boom News channel in June last year. One Network claims to have…
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