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Paytm pulls Paytm Zip from Play Store; will be back soon with updates

Paytm Zip

Looks like Alibaba backed Paytm* has removed its grocery delivery app Paytm Zip from the Play Store, about 2 months after launching it. This was first reported by NextBigWhat. Paytm told MediaNama that they hadn’t launched the app officially in April. It was in beta and the app will be back on the Play Store with new updates, though they didn’t mention a specific date.

Paytm Zip was initially launched in Bangalore and Paytm provided deliveries in the following areas: Bellandur, Iblur, Sarjapur, Kadubeesanahalli, Marathalli and Kundalahalli. The company had claimed that users would be able to edit orders (add or change) on the fly. At the time, the company had said that the Paytm Zip app will function as an affiliate cum payment system and that the company was in talks with grocery e-commerce players for partnerships. Paytm CEO Vijay Shekhar Sharma had told Business Standard that they’d been working on Zip for the last 4-5 months and that initially there would be a team of 20 members working on it.

Online grocery deliveries segment buzzing with action

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The online grocery segment has been witnessing a lot of activity and new entrants over the past few months. While Flipkart was reportedly considering entering the online grocery delivery space, Amazon has already launched an express delivery platform called KiranaNow to make everyday consumer products available to its users in Bangalore, partnering with local kirana (grocery) stores to offer this service, which is currently being piloted in Bangalore.

– BigBasket recently acquired hyper local delivery startup Delyver, and is now looking to provide 60-90 minutes delivery services in Bangalore.

– Last month, Localbanya introduced an 120 minutes delivery service called Instabanya in Hyderabad, barely a month after expanding its service to the city. The service is available across Hyderabad, and is free for orders above Rs 500, a flat fee of Rs 49 is charged for orders below Rs 500. The company is testing waters in Hyderabad, and based on the response they get, Instabanya will extend to the other markets LocalBanya is operational in.

– Even Ola seems to be interested in this segment, and had put up job posts on BabaJobs looking to hire delivery executives in the Brookefields, Marattahalli, Koramangala and Channasandra areas of Bangalore. It has already debuted its food delivery service called OlaCafe.

For other recent developments, funding news and more in this segment check here.

Paytm funding: In February this year, Chinese e-commerce major Alibaba Group’s affiliate company Ant Financial Services, which operates the online payment solution AliPay, had acquired a 25% stake in One97 Communications for an undisclosed amount. One97 runs the mobile-only marketplace and digital wallet service Paytm. The company had said the funds will be used to grow its mobile payment ecosystem and on commerce user base acquisition. Paytm was also, apparently, looking to invest on a platform to aggregate courier companies to offer nationwide delivery services and for hiring new employees, as indicated by this The Economic Times report.

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*Disclosure: Paytm is an advertiser with MediaNama.

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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