Online content discovery platform Outbrain has renewed its partnership with Network18, and has brought on board a number of other Indian publications, including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes, reports TelevisionPost.com. The company already had tie ups with The Times of India, The Hindu and ESPNcricinfo in India. Outbrain, which offers two solutions called Amplify and Engage, claims to serve about 190 billion recommendations every month and claims to reach 561 million consumers every month (as of September 2014 - comScore data). Engage is a content management software for media organisations, while through Amplify Outbrain promotes content on leading publications like CNN.com, Slate, ESPN, The Daily Telegraph, New York Post, and Time Inc among many others, besides the Indian publications. It currently claims to have tie ups with publishers and marketers in 55 countries. Outbrain in India In April last year, Outbrain had appointed Gulshan Verma as the country manager of Outbrain India. Verma was responsible for leading the setup and growth of Outbrain in the country. A month before that, Outbrain had signed a multi-year strategic partnership with Times Internet to offer personalized content recommendations to readers on the latter’s online properties including The Times of India, The Economic Times and Indiatimes among others. At the time, the company had claimed that it has witnessed significant growth in South-East Asia and India in the last 18 months, registering 800 million pageviews on a publisher network comprising of more than 150 publishers. Competition - Outbrain’s competitor Taboola had…
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