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OnMobile renews Telefonica deal in Latin America

This is a major development for OnMobile Global: the company has renewed its partnership with Telefónica's Movistar operators in Latin American Spanish speaking countries for four more years. The company will power Ringback Tone services for Movistar across 13 countries, a potential user base of 132 million. The company had first inked a partnership with Telefonica in 2010, a five year deal, with a renewal clause built in (more here). Why is this deal important? The Vodafone and Latin America deals were critical to OnMobile's global expansion: where India once dominated the companys revenues, the growth in international revenues and the decline in India since 2010 mean that the global business now accounts for 76% of OnMobile revenues. Following the LatAm deal, Onmobile had also inked a partnership with Telefonica in Spain. An indication of how important LatAm is to OnMobile is that it now accounts for 20-23% of OnMobile revenues, on par with India, though, in the last quarter, Onmobile reported that its LatAm revenues declined 8.9% year on year to Rs. 44.5 crore. It's worth noting that Onmobile also launched ringback tone (RBT) services with Brazil's Oi in January, so it isn't dependent on Telefonica alone. Ringback Tones only? Interestingly, the press release on this renewal appears to focus almost entirely on the ringbacktone business. In the statement, Leandro Musciano, Director of Products and Services, Telefónica Hispanoamérica says:“OnMobile, a key ecosystem player, has been a valued partner of Movistar since 2010. Over these last few years, its RBT products have risen to take…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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