manish agarwal

Nazara Technologies has hired the former CEO of Reliance Games Manish Agarwal as Chief Executive Officer. We had reported last week that Agarwal had quit Reliance and was likely to Nazara Technologies. Agarwal will help in scaling operations and increasing ‘management bandwidth’.

He will also work with Nazara’s founder Nitish Mittersain to strengthen the company’s partnerships with studios in India, South East Asia and Central Europe and secure glocal partnerships for IPs. Nazara’s founder and CEO Nitish Mittersain will act as the managing director of the company.

Agarwal had joined Reliance Entertainment as its chief operating officer (COO) in 2011, where he was responsible for all its digital businesses, including Zapak, BigFlix, BigAdda and Jump Games, and was brought in particularly keeping in mind an expected growth in the company’s digital business with broadband and 3G. He was subsequently promoted as the CEO of the company about a year later.

Prior to Reliance, Agarwal was the CEO of New Media Venture at UTV which he joined in 2009. Before that, Agarwal worked as VP, Marketing at Rediff for two years before moving to MSN, where he was employed for a little over a year. He also worked as the project manager at Reliance Power and was also a senior programmer at Infosys.

Nazara’s CSE tie up

In May this year, Nazara Technologies tied up with CSE to develop, distribute and market games around cricketer Virat Kohli for three years. The deal would give Nazara exclusive rights to create games around the cricketer on mobile, web and DTH platforms. Nazara was looking at developing three to five games this year based on the right-handed batsman. The games would be made available for free on various digital and mobile platforms, with revenues being generated through advertising, sponsorships and in-app purchases. The games would also be made available to users across the globe.