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Microsoft acquires productivity and to-do app Wunderlist


Microsoft has acquired 6Wunderkinder, the parent company and creator of the to do list app Wunderlist for an undisclosed amount. It appears that the entire team of Wunderlist will be joining Microsoft. Wunderlist’s founder and CEO Christian Reber will continue to lead the team and product strategy.

Microsoft will announce Wunderlist’s integration into Microsoft’s apps and services in the coming months. It will also build on the Wunderlist technology. The Wunderlist office in Germany will act as an extended office for Microsoft’s presence there.

Wunderlist to remain free

In its blog, Microsoft stated that Wunderlist will remain free in all its existing markets and across all its platforms. The pricing of Wunderlist Pro and Wunderlist for Business will not change. It added that service will continue to support third party apps along with integrated services.

MS’ Acompli and Sunrise acquisitions

For Microsoft, which, earlier this year, acquired the calendar app Sunrise and the email app Acompli (for $200 million) in December last year, the Wunderlist acquisition seems to be in line with its mobile and cloud first moves. Acompli had mentioned that the existing apps would remain and that the team would add new functionalities to it “every couple of weeks”. Acompli went on to become Outlook in iOS and Android.

On the Wunderlist blog post, some users took to the comments to express their fears about Wunderlist, but Simon “from Wunderlist” replied to them saying that “…I can assure you that we’re not going anywhere…So for us, it’ll be business as usual..”

Note that The Verge had reported that when Sunrise was acquired, its co-founders had said the same thing: …just the beginning of a promising future and are emphasizing that the current app will remain available on its current platforms. “We’re not going anywhere,” Sunrise had said then.

Integrating these apps into the Windows Phone will give users less reason to install other productivity/tasks and calendar apps since the WP might integrate these into MS Office, OneNote and Skype.

Wunderlist claims to have over 13 million users, who have collectively created above 1 billion to dos. Started in 2010 by Christian Reber and Frank Thelen with their friends, Wunderlist has raised ~$24 million in funding so far in 5 rounds. This included $19 million from Sequoia Capital in 2013. Wunderlist Pro and Wunderlist for business cost users $5-$50 per month, depending on their plans.

Image Credit: Flickr user Ryan Trauman

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© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ