Online ticketing portal Kyazoonga has signed a multi-year deal with the Caribbean Premier League (CPL), the official T20 championship in the West Indies to provide its proprietary ticketing and accreditation solution for the event. The company said that the current deal with the CPL is worth over Rs. 100 crore over the term will see Kyazoonga manage the entire ticketing and accreditation operations for the CPL.
The CPL has a six team format with representation from Trinidad & Tobago, Jamaica, Guyana, Barbados, St. Kitts and St. Lucia. Kyazoonga introduced professionalized e-ticketing in sports and entertainment to India in 2007 and was the ticketing partner for many cricketing events such as the ICC Cricket World Cup 2011, the Sachin Tendulkar Retirement Test, and several IPL teams since the first season.
Additionally it was also the ticketing platform for several concerts and other events including the Bryan Adams India Concert Tour, Guns N’ Roses India Concert Tour, and the annual Jaipur Literature Festival.In April 2014, Kyazoonga also made it to the final list for the 2016 Rio de Janeiro Olympics ticketing bid.
In 2012, the company had launched iTicket, a Do-It-Yourself” (DIY) online service that allows event organizers to sell event tickets. It offers features like the ability to create logos and custom background pages, direct URLs (links), multiple payment options(Credit Card, Debit Card or Netbanking), real time monitoring and sales reports, the ability to specify ticket types, discount codes and create ‘early bird’ or ‘special offer’ tickets, listing with search engines and visitor analytics.
Earlier website crashes
In 2013, Kyazoonga’s website crashed during cricketing legend Schin Tendulakar’s final test match. Kyazoonga was selected as the official ticketing partner for Tendulkar’s final test by the Mumbai Cricket Association (MCA). At the time, Kyazoonga said that it received five times the traffic experienced during Olympic ticket sales. Later the company in a press release said it took 15 hours to sell 3,500 tickets it had for Sachin’s last test match.
KyaZoonga faced a similar outage during the ICC World Cup too when 10 million users logged on to the site, and several others refreshed pages to get hold of the 1,000 limited tickets made available online.