The India Today Group has appointed Kalli Purie as its group editorial director for broadcast and new media, reports Exchange4Media. She will lead editorial supervision on the group’s TV, digital and events properties. Before this, Purie was the Group Synergy and creative officer at the India Today Group and will take charge of her new role once the transition is complete.

Purie is also the director of India Today Conclave, an annual event where public figures, politicians, actors, educationists and people from other professions hold discussions, a role she took over in 2011. She has also headed India Today Digital (Digital Today), taking over from Sanjoy Narayan in 2008, who had joined HT Media as Editor in Chief. Beginning in 1996, Purie worked as a marketing executive and director for the India Today magazine, as well as in different divisions and capacities in the group’s print, TV and digital arms.

In an interview with AdAge last month, Purie said that the rebranding of its TV channel from Headlines Today to India Today would align with their news agenda for digital, TV and print. She mentioned that their target group was tech savvy people and that they were planning to introduce art, culture and books genres along with others to its TV channel, with a focus on technology and education.

Purie had also overseen the group’s last foray into digital media in 2001, when they had launched an online newspaper (thenewspapertoday.com) and email service (mailmetoday.com). With the dot-com-bust storm that followed, the group switched to a paid model before shutting the properties down.

TV Today’s TV broadcasting biz profit up 3x to Rs 103.7 Cr in FY14

Last May, we’d reported that TV Today network’s TV broadcasting business’ profit before tax witnessed more than 3x growth to Rs 103.74 crore for the year ended March 31, 2014 (FY14), from Rs 32.78 crore profit in 2013. The revenue for this segment also grew by 23.6% year-on-year (YoY) to Rs 374.07 crore for the year, from Rs 302.7 crore in FY13.

The TV broadcasting business then represented 96.1% of TV Today’s total revenues for 2013-14. The company’s FM radio broadcasting business also witnessed a significant growth in its revenues to Rs 15.37 crore for the year, up 54.2% from Rs 9.97 crore revenues in 2012-13.

Also read: Aroon Purie: Digitization Neccessary For Broadcaster Profitability

Image Credit: India Today