The India Today Group has appointed Kalli Purie as its group editorial director for broadcast and new media, reports Exchange4Media. She will lead editorial supervision on the group’s TV, digital and events properties. Before this, Purie was the Group Synergy and creative officer at the India Today Group and will take charge of her new role once the transition is complete. Purie is also the director of India Today Conclave, an annual event where public figures, politicians, actors, educationists and people from other professions hold discussions, a role she took over in 2011. She has also headed India Today Digital (Digital Today), taking over from Sanjoy Narayan in 2008, who had joined HT Media as Editor in Chief. Beginning in 1996, Purie worked as a marketing executive and director for the India Today magazine, as well as in different divisions and capacities in the group’s print, TV and digital arms. In an interview with AdAge last month, Purie said that the rebranding of its TV channel from Headlines Today to India Today would align with their news agenda for digital, TV and print. She mentioned that their target group was tech savvy people and that they were planning to introduce art, culture and books genres along with others to its TV channel, with a focus on technology and education. Purie had also overseen the group’s last foray into digital media in 2001, when they had launched an online newspaper (thenewspapertoday.com) and email service (mailmetoday.com). With the dot-com-bust storm that followed, the group…
