Justdial’s Search Plus app, which will integrate all 24 services that are part of the suite on one platform, will be launched in July this year for both Android and iOS, Justdial founder & MD VSS Mani said during the company’s Q4-FY15 earnings conference call. Justdial had earlier said that the app would be ready for launch by the end of March 2015. Mani also mentioned that they added the 24th service to the Search Plus suite during the quarter ended March 31, 2015: bill payment & online recharge. This is strange, because the company had mentioned that bill payment & online recharge was one of the three new services it had added in the previous quarter.
“We decided to go for an overall revamp for the look and feel of the site also (along with designing the app). So, all the search and transact capabilities are in place (in the app). We thought we should make it more modern and more contemporary, more international looking app. So, that is the reason that it got postponed by six weeks.”
Transactions: Answering an analyst question, Mani informed that the average ticket size of online purchases through Search Plus is about Rs 17,000. “Apart from that there is ordering food and certain things that are not quantifiable. Overall, we are happy with the way it is and we are using this as a big large scale testing and trying to improve our products. We have seen lot of traction even in travel, including bus ticketing, flight booking and even bill payments and recharge.”
“Without Search Plus search will perish”
“Without Search Plus search will perish according to me. World is changing, people want instant gratification. They want to instantly do things. So far, Justdial remained a search for businesses, search for products and services. Now people are expecting us to show the prices for the products also. So, it is no more just about giving the vendors, but also the prices at which they are selling, also allowing them to buy online through Justdial, also allowing them to have the flexibility to pay by cash, credit card or through EMI plans. So all that has to be provided, otherwise search by itself will slowly start fading out.”
Launching inventory management & billing solution for merchants
“We learned that the small and medium sized businesses (SMBs) do not have technology, they do not have a proper mechanism to manage their inventory, the billing system, and they do not have a proper way to track their own businesses. So, we ended up building a complete solution, which is a cloud hosting solution, which is going live this quarter actually. This month (June) we are installing in 100 odd places, and once it gets approved this will scale across India. This product will be available to SMBs on a pay-per-month basis, and that is what will help us not only get into deeper engagement with these customers, but also have access to their inventory and this product will also help to manage their businesses better. They will have a better control through the technologies that we provide.”
Interestingly, Mani mentioned that merchants can use Justdial’s solution to publish their inventory on other e-commerce/classifieds site as well. This small businesses management solution is also expected to be out in July.
Price comparison from online stores
“Soon you would also get online players’ prices on Justdial. So, when you search for say iPhone or a particular television, you would get the prices of the online stores as well as the offline stores on Justdial. So, the online stores will be integrated with their API, and offline stores will be as per the Justdial ecosystem.”
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