Online real estate portal IndiaProperty has launched an IndiaProperty app which features a mobile property search engine called Discover. The Discover “engine” analyses data from the user’s property search to display a personalised feed in a Google Now cards style. The cards include news about the real estate industry, price trends, reports, localities of interest and recommended properties. The app is available on Android, iOS and the mobile web platform.
3D panoramic walk through
Features of the app include 3D PANO X which lets users scan project logos, the brochure image, an ad which will display the property in 3D complete with a panoramic walk through, a 3D floor plan and project details. In October last year, IndiaProperty had launched the 3D PanoX app, which claimed to use the phone’s camera to provide homebuyers a 3D virtual experience of the property. This feature is integrated into the IndiaProperty app now, but the standalone app is still available.
Users can also navigate through different housing units in a project and render them in 3D. The “property nearby” feature lets users search for properties within a radius around them. In July last year, IndiaProperty had revamped its browser UI by launching a 3D Virtual Property Tour feature, which provided users a 360 degree, panoramic view of projects, in tandem with a new ‘View Details’ page that offered an interactive interface.
Alerts for matching properties
The properties are also categorised on the basis of ready-to-move, new launches, bank approved and kid friendly with beach properties. The app also includes city-wise featured projects and top locality info, with map searches which have interactive display. The search history lets users save shortlisted properties, users can also set alerts on the app to get notified of changes in matching properties.
Another sweet feature in the app is that one can call and SMS the builders, agents or individuals from within the app. The same individuals can list rental and for sale properties and their pictures in the app, without having to to go to the website to do so.
The company claims that Discover will bring better access to relevant info through its feed, making traditional search ‘less important’ with time. It says that it is working on other property search including an intelligent virtual assistant, augmented reality visualisation of construction projects and a mobile first CRM for real estate agents.
In 2013, IndiaProperty had raised $12 million in Series B funding from Bertelsmann India Investments, the Indian investment arm of the German media conglomerate Bertelsmann with participation from existing investors Canaan Partners and Mayfield Fund. In the same year, it had also raised $7 million from Canaan Partners and Mayfield Fund.