HolidayIQ has added a new feature to its Android app called ‘Holidays’, a marketplace that showcases various activity based travel packages. The company currently claims to host over a 1000 packages which customers can browse based on budget, vacation type, activity and duration among other factors.
The new feature can be found in the HolidayIQ app listed as ‘Discover Holidays’. On selecting the feature, it displays a list of holiday categories like adventure holidays, relaxing beach trips, camping trips, waterfront holidays, heritage trails and wildlife holidays etc. Users can select one of the categories to see a listing of various packages in the category. These packaged listings include information about the location, the cost per person, number of days the package lasts and an option to call the agent and book the trip.
The app also lets users check the detailed listing of each package. This includes information like the itinerary, places to visit, pictures of these places and which hotels the user will be put up in etc. As of now, the only way to book a package is by calling the agent or sending an enquiry by email, with no way to pay directly via the app. According to HolidayIQ the update was made to help customers browse holiday packages based on activities they would like to do rather than based on location. The company mentions this initiative is mobile only for now.
Focus on mobile: Note that, just last month, HolidayIQ acquired the mobile development team (travel vertical) of California based web and mobile development company SourceN to strengthen its mobile capabilities. It specified that the newly acquired team’s specialisation lay in developing iOS travel apps and before the acqui-hire, the team was developing apps for both Indian and US clients. The company had not disclosed the financials of the deal. HolidayIQ, however, did mention that it would make other investments to enhance its mobile capabilities.
HolidayIQ funding: In February 2013, the Bangalore based company raised an undisclosed amount of money in a Series B funding from Tiger Global and Accel Partners. In 2013, HolidayIQ.com, which had merged with Wego in 2010, announced its demerger from the company in February 2013 and raised Series B funding for its demerged operations. The combined entity had previously raised (also) Series B round of funding led by Tiger Global.
Founded in 2004 by Hari Nair, HolidayIQ claims that over 65% of their user activity is through mobile devices (April 2015). It claims to have over 3 million users across 80 cities in India and lists over 2,000 tourism destinations with 50,000 accommodation options. It has partners in MakeMyTrip, Yatra, Expedia, Thomas Cook and SOTC among others.