fire42

Hyderabad-based Red Sprout Foods which owns the Hello Curry brand, has acquired the cloud-based restaurant management platform Fire42 in a stock and cash deal, reports YourStory. Post acquisition Fire42’s team will join Hello Curry. According to the company, Fire42’s solutions will help it with analytics, marketing and operational tools, in addition to helping track promotions, sales, compare trends and manage programmes.

Fire42 provides restaurants with tools for inventory management, order management, admin, MIS, trend tracking, reports, CRM, loyalty and billing among others. The company offers a basic set of tools for free, and charges incrementally for more features starting at Rs 1,899 per month per outlet and Rs 2,899 per month per outlet. The company’s software also enables owners to create food combos, manage custom pricing and calculate taxes etc. It claims the platform can handle over a million orders. However, it’s not clear if Fire42 will continue to offer its services independently, or will be merged with Hello Curry.

Paratha Post acquisition: Last month, Hello Curry had acquired the online food ordering and delivery service Paratha Post, in a similar all cash and stock deal. The company had said then that it was looking to acquire further startups especially in Mumbai. At the time of writing, Paratha Post continues to retain an independent existence, with only a banner on the website mentioning the acquisition.

Hello Curry was founded only early last year with two kitchens in Madhapur and Gachibowli in Hyderabad. The platform has expanded to various outlets in Bangalore and Hyderabad since, and plans to add further outlets in the next few months. It offers various foods including curry pots, biryanis, parathas, rolls, desserts and beverages to customers in these two cities, through these outlets, and its website.

Hello Curry had earlier raised Rs 3 crore in seed funding from SRI Capital in March last year. The platform said last month, that it was looking to raise a further Rs 50 crore in a Series A round of funding within the next 2-3 months.

Competition:

– This week, online food delivery company Holachef has raised Rs 20 crore in a round of seed funding led by the venture capital firm Kalaari Capital and participation from existing investor India Quotient.

– Earlier this month, media house and broadcaster NDTV revealed that it was planning new online ventures in the field of food, auto and gadgets and has signed preliminary, non-binding term sheets with potential investors.

– Last month, Zomato launched a separate app in Delhi called Zomato Order, for its food ordering service on iOS and Android. The service was later extended to Pune and Mumbai earlier this month. While it might seem a bit strange why Zomato launched a separate app for food ordering, the company had said that this allows them to build lightweight apps and focus on specific problems faced by users.