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Hansa Cequity raises Rs 30 crore from private equity firm ASK Pravi


Mumbai-based marketing analytics firm Hansa Cequity has raised Rs 30 crore (~$4.7 million) in a round of funding from the private equity firm ASK Pravi, reports VCCircle. The company will use the funds to expand globally, although it did not mention which countries. This is the company’s first round of funding.

Hansa Cequity provides its users with consulting services in customer marketing, a data management platform, a customer analytics and insights platform, a marketing optimisation platform, a digital ‘experience’ platform and a campaign management platform. The company also provides a ‘customer marketing maturity model’ that lets users measure how well their organization ranks with reference to customer strategy, data environment, analytics capability, digital marketing and marketing technology.

The company provides these services via proprietary APIs to the banking and financial services sectors, e commerce, FMCG, automotive, retail, travel and hospitality, DTH and telecom sectors and to various NGOs. As of now, the company claims to have 75 million customer records and enable over 10 million transactions through its platform.

Other developments in analytics:

– Tracxn raised $10 million in a round of funding led by Sachin Bansal and Binny Bansal along with other individual investors. The platform said it would use the funding to launch an incubator called TracxnLabs, which will invest $20,000 to $50,000 in various startups.

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– Earlier this month, data sciences and analytics firm Saama Technologies raised $35 million in a round of funding from California-based Carrick Capital Partners.

– Big data company Indix had raised $8.5M from Avalon and Nexus in March last year, while Mumbai based big data analytics firm Germin8 had secured $3M in funding from Kalaari Capital in the same month.

– Tech Mahindra also acquired 75% stake in the big data analytics company Fix Stream Networks Inc (FSNI) for $10 million in April last year.

– In October last year, Bangalore based data analytics company Marketelligent was acquired by US-based software developer and technology consultant Brillio for an undisclosed amount.

– In September, Hong Kong and Kolkata-based analytics company iConnectiva was acquired by the mobile VAS company Altruist Technologies in an all cash deal.

– Hyderabad based information technology company Cyient Limited had also acquired a majority stake in data sciences firm Invati Insights Pvt Ltd in August 2014, following which Invati was renamed to Cyient Insights. The same year, Fractal Analytics was in acquisition talks with over six startups to raise over $200 million.

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