Google has introduced Google Play prepaid vouchers which will allow users to buy digital content (apps, books, buying and renting of movies) on Google Play starting today. The vouchers will be priced at Rs 500, 1,000 and 1,500 and will be available at certain Vijay Sales and Spice Hotspot stores in Delhi NCR, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata and Jaipur. Users can buy the vouchers from the cashiers at the shops using cash or cards, but frankly, it's likely that they'll be paying cash. Google Play store accepts credit cards and some debit cards. On purchase, they'll get a redemption code, which will be used to buy digital content. Why this form of billing is important is because Google’s Play Store guidelines do not allow third party payment systems, though this has been relaxed selectively for some partners, like Airtel's music service Wynk. Why go offline? 1. To encourage purchase of apps: It's noteworthy that the deal for rolling out Google Play vouchers isn't just with any retail outlet: it's with two handset retail outlets. My sense is that this isn't just about Google Play enabling offline purchases: it's also about bringing with it an assisted model of purchase of apps. India has a large base of first time smart phone users who aren't familiar with app stores, searching for and purchasing apps. It's likely that for many users, the apps that remain on their smartphones are those that came preloaded on the phone. The deal with Spice and Vijay Sales, both of which…
- How many crypto exchanges registered with India’s FIU following government notification? March 21, 2023
- Why is Twitter’s move to withhold accounts amid internet shutdown in Punjab problematic? March 21, 2023
- RTI: No details on how many entities have complied with CERT-In’s cybersecurity directions March 21, 2023
- Flipkart Not Required to Take “Action” on Copyright Complaints Under Platform Regulation Rules: Delhi HC March 21, 2023
- RTI: Indian govt says registration on U-WIN “not compulsory” yet for vaccination, but is the information public? March 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...