wordpress blog stats
Connect with us

Hi, what are you looking for?

With no carrier deals in place, Google enables app purchases via vouchers

Google has introduced Google Play prepaid vouchers which will allow users to buy digital content (apps, books, buying and renting of movies) on Google Play starting today. The vouchers will be priced at Rs 500, 1,000 and 1,500 and will be available at certain Vijay Sales and Spice Hotspot stores in Delhi NCR, Mumbai, Pune, Hyderabad, Bengaluru, Kolkata and Jaipur. Users can buy the vouchers from the cashiers at the shops using cash or cards, but frankly, it's likely that they'll be paying cash. Google Play store accepts credit cards and some debit cards. On purchase, they'll get a redemption code, which will be used to buy digital content. Why this form of billing is important is because Google’s Play Store guidelines do not allow third party payment systems, though this has been relaxed selectively for some partners, like Airtel's music service Wynk. Why go offline? 1. To encourage purchase of apps: It's noteworthy that the deal for rolling out Google Play vouchers isn't just with any retail outlet: it's with two handset retail outlets. My sense is that this isn't just about Google Play enabling offline purchases: it's also about bringing with it an assisted model of purchase of apps. India has a large base of first time smart phone users who aren't familiar with app stores, searching for and purchasing apps. It's likely that for many users, the apps that remain on their smartphones are those that came preloaded on the phone. The deal with Spice and Vijay Sales, both of which…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ