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GoIbibo’s mobile bookings exceed its desktop bookings

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For the quarter ended March 31 (Q4FY15), online travel site GoIbibo claims that 57% of its hotel bookings came via mobile, while desktop accounted for 43% hotel bookings.

Mobile traffic by brand: Out of the mobile bookings, GoIbibo said that 70% were done through Android, 20% through iOS, 3% through Windows phones and 7% via mobile web for the same time frame.

Impulse traveller: For the same quarter, GoIbibo also stated that 37% of its bookings on mobile were made at the last minute, while 80% of the hotels booked on the mobile app were long tail. It also claims that its hotel bookings done via mobile are growing by 13x year-on-year.

Mobikwik tie up

Last month, mobile wallet and recharge platform Mobikwik tied up with Goibibo, along with MakeMyTrip, Cleartrip and Yatra to allow users to make payments using the Mobikwik wallet. Users would be able pay for their flight, train and bus tickets, cab bookings and hotel rooms with money stored in their Mobikwik wallet.

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Sprylogics tie up

In March last year, Online travel site GoIbibo tied up with Sprylogics to integrate its travel booking and information services into the mobile local search app Poynt and its SDK. Goibibo would provide local travel content that would allow Poynt and Poynt-Enabled SDK users to book hotels and flight tickets, search and locate hotels near them and find flights without leaving the app. Poynt had then claimed to have over 25 million downloads across five platforms with 1.3 million active users.

Statistics from competitors:

– 53% of Cleartrip’s overall traffic and 40% of all transactions on the platform came from mobile, the company said while sharing data on its Q4 2014 performance. Chrome dominated the list of browsers used to access the website, with 39.4% of the traffic coming from the browser. Android browser comes in second with 16.9% of traffic share, followed by Opera mini at 14% and Safari at 11.9%. 26% of air travellers booking from desktop booked their tickets within 0-3 days of travel, while 28% of mobile users did so. Similarly, 25% of desktop users booked hotel tickets within 0-1 days of travel as compared to 39% of the mobile users.

– For online travel agent MakeMyTrip, in Q4-FY15, mobile users accounted for more than 40% of total online traffic and 22% of online transactions for the company in India. It posted net losses of $5.94 million for the quarter ended March 31, 2015. Revenues from air ticketing business grew by 16% to $18.67 million for the quarter, from $16.09 million in the same quarter last year. Air ticketing accounted for 51.3% of MakeMyTrip’s net revenues for the quarter, down from 56.4% in the same quarter last year.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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