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Glamrs raises $1M from Ventureworks India, Blume Ventures and others

Glamrs, a beauty and fitness platform for women, has raised funding worth $1 million led by Ventureworks India with participation from existing investor Blume Ventures, Batlivala & Karani Securities and Nikunj Jhaveri, founder of System Plus Group on behalf of System Plus. Former MD of Goldman Sachs and founder of Ventureworks India India Keshav Sanghi will join the company’s board. Glamrs will use the funding towards adding more content, building data analytics (engage on social media to learn about needs and preferences and create data assets) and technology assets. 4 million video views in last 30 days The company claims that the original video views on its platform are growing at 40% month-on-month. It claims to have logged over 4 million video views in the last 30 days. The company also claims to have over 7.5 million page views on the same time frame, expecting to reach 10 million by this month end. Glamrs says that over 80% of its traffic comes through mobile and the company has plans to launch an app soon. Glamrs was founded by Naveen Sadarangani and Zubin Sarkari in 2012 but launched in June last year. The company says that it will launch other digital properties in the future, which will revolve around video content for men and women, food, travel, parenting and education. On its website, Glamrs currently offers make up tricks, skin and hair care, fashion and clothing tips for Indian and western clothing, food and weight loss tips, fitness and exercise videos.…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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