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Glamrs, a beauty and fitness platform for women, has raised funding worth $1 million led by Ventureworks India with participation from existing investor Blume Ventures, Batlivala & Karani Securities and Nikunj Jhaveri, founder of System Plus Group on behalf of System Plus.

Former MD of Goldman Sachs and founder of Ventureworks India India Keshav Sanghi will join the company’s board. Glamrs will use the funding towards adding more content, building data analytics (engage on social media to learn about needs and preferences and create data assets) and technology assets.

4 million video views in last 30 days

The company claims that the original video views on its platform are growing at 40% month-on-month. It claims to have logged over 4 million video views in the last 30 days. The company also claims to have over 7.5 million page views on the same time frame, expecting to reach 10 million by this month end. Glamrs says that over 80% of its traffic comes through mobile and the company has plans to launch an app soon.

Glamrs was founded by Naveen Sadarangani and Zubin Sarkari in 2012 but launched in June last year. The company says that it will launch other digital properties in the future, which will revolve around video content for men and women, food, travel, parenting and education.

On its website, Glamrs currently offers make up tricks, skin and hair care, fashion and clothing tips for Indian and western clothing, food and weight loss tips, fitness and exercise videos. There is also a section on generic advice for women. It also has a YouTube channel called Glamrs.com where it has over 84,000 subscribers and over 10 million views. The videos on the website come from the channel.

Other developments in the space:

– Last week, Ratan Tata invested an undisclosed amount in women’s fashion formal wear portal Kaaryah. The portal is looking to cater to women’s non-casual segment and offers western wear in 18 sizes. The site emphasizes on finding and customizing fit that can work for women’s body shapes and sizes.

– In March, Gurgaon based LimeRoad, an online shopping platform for women’s fashion and home furnishings, raised Series C funding worth Rs 185 crore led by Tiger Global, with participation from Matrix Partners and Lightspeed Ventures. The funds will go towards scaling up and building on the platform.

– In February, FMCG behemoth Hindustan Unilever changed the operations of its direct-selling businesses Aviance and Lever Ayush range of health and beauty products from physical servicing to an online ordering and fulfillment model.

– In July last year, online beauty products store Nykaa raised Rs 20 crore through undisclosed private investors including high net worth individuals (HNIs) and NRIs.

Image Credit: Flickr user Renata Alves dos Anjos