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Gaana partners with The Orchard; claims 10M song library


Times Internet owned music streaming service Gaana has tied up with The Orchard, an American music film and video distribution company to add 7 million more ‘indie’ songs to its library, taking its total number of songs to 10 million.

Gaana said that it has added over 7 million songs, exclusively for India. The company claims to have over 12 million registered users and 15 million app downloads across its website and app. The Orchard claims to work across 25 global markets and consider artists like Slayer, Say Lou Lou, Raghu Dixit, Soulmate, Dhruv Ghanekar and Blackstratblues as clients.

International players in the Indian scene:

Many international players have been launching their services in the Indian market, in a hope to cash in on the rising music and video consumption in the country.

Gaana’s partnership comes close on the heels of Apple announcing its Apple Music service, which may be available in India at Rs 120/month. Screenshots of the Apple Music app on iOS 8.4 gave the impression that Apple may launch this service in India, which will compete with Rdio, Saavn, Wynk, Guvera and Saregama to name a few. The screenshots also revealed a family plan which would cost Rs 180 per month for up to 6 users.

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Last month, music streaming service Rdio, which launched in India this January, introduced an on-demand subscription based option called Rdio Select for its users. Priced at Rs 60 per month for Indian subscribers, Rdio Select will cost its US counterparts $3.99 per month.

In the same month, Australian music streaming service Guvera, which had launched in India in November last year, claimed to have over three million users in India and a global user base of 10 million. Guvera is free and supported by advertisements, though users can also opt for the ad-free premium plan which cost Rs 199 per month.

Indian players in the same space:

In April, digital entertainment company Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations to different eras, musicians, composers and artists. Additionally, the platform would make available various devotional songs as well as regional music through this tie up.

In the same month, music record label Saregama (also known as HMV) launched an online music store where users can pay and download songs. The library consisted of 1.1 lakh songs in 14 languages and could be downloaded at Rs 9 per song after sampling it for free.

Gaana’s recent developments:

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Late last month, Gaana had been hacked, but it appeared that no financial or personal data besides Gaana login details had been compromised. A Pakistan based hacked called Mak Man claimed that he had access to about 10 million user details. He also claimed that one could get all details related to the user by simply entering the email address used to register on the music streaming service, on this website. However, all data had been removed from the site after the hack.

In February last year, Gaana had opened its developer platform letting developers access more than three million songs from its catalog to create apps. The site is now asking developers to submit app concepts before they are given an API access key.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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