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Gaana partners with The Orchard; claims 10M song library

Times Internet owned music streaming service Gaana has tied up with The Orchard, an American music film and video distribution company to add 7 million more ‘indie’ songs to its library, taking its total number of songs to 10 million. Gaana said that it has added over 7 million songs, exclusively for India. The company claims to have over 12 million registered users and 15 million app downloads across its website and app. The Orchard claims to work across 25 global markets and consider artists like Slayer, Say Lou Lou, Raghu Dixit, Soulmate, Dhruv Ghanekar and Blackstratblues as clients. International players in the Indian scene: Many international players have been launching their services in the Indian market, in a hope to cash in on the rising music and video consumption in the country. Gaana’s partnership comes close on the heels of Apple announcing its Apple Music service, which may be available in India at Rs 120/month. Screenshots of the Apple Music app on iOS 8.4 gave the impression that Apple may launch this service in India, which will compete with Rdio, Saavn, Wynk, Guvera and Saregama to name a few. The screenshots also revealed a family plan which would cost Rs 180 per month for up to 6 users. Last month, music streaming service Rdio, which launched in India this January, introduced an on-demand subscription based option called Rdio Select for its users. Priced at Rs 60 per month for Indian subscribers, Rdio Select will cost its US counterparts $3.99 per month.…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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