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Flipkart’s Nitin Kochhar & Fashionara’s Animesh Kumar roped in by ShopClues


Ecommerce marketplace ShopClues has made a couple of additions to its leadership team, reports exchange4media.com. Nitin Kochhar, former senior director of business development at Flipkart, has been appointed as AVP – Categories. He will be responsible for maintaining and developing ShopClues’ exposure in various categories on the marketplace, including home & kitchen, electronics and tech products among others. Kochhar’s LinkedIn profile indicates that he had joined ShopClues in May this year.

Nitin Kochhar

Kochhar told the publication that he’ll be looking to leverage his category exposure in electronics, FMCG, baby care, books and office supplies, and apply it at ShopClues. He had joined Flipkart in February 2012 as Associate Director – Business Development. Prior to Flipkart, Kochhar worked at ITC Limited, in various roles, for about 5 years and had spent a year at Birlasoft Limited, before that. Kochhar holds a BE in Computer Science from Thapar Institute of Engineering and Technology and completed his MBA from the Indian Institute of Foreign Trade, New Delhi.

ShopClues has also roped in Animesh Kumar, who is a founding member of the online fashion store Fashionara, as Associate Director. Kumar told the publication that he’ll managing category performance, including SKU rationalisation, vendor relationships and contract negotiations. His LinkedIn profile informs that Kumar joined ShopClues in April this year. He had been working as a Student Coordinator for the Executive Placement Cell at his alma mater MDI, Gurgaon, for about a year before joining ShopClues.

Kumar has extensive experience in the retail and garments industry, having worked at Shoppers Stop, Texport Garments, Indus League Clothing Ltd, Reliance Retail and Bharti Walmart, besides founding Fashionara and heading apparel, merchandising and brand relations for the online store.

ShopClues funding: In January this year, ShopClues had raised $100 million investment led by Tiger Global, with participation from existing investors Helion Venture Partners and Nexus Venture Partners. The company planned to use the funds on further developing their technology platform and on marketing.

Earlier this month, the company launched a financing platform for the merchants selling on its platform called Capital Wings, in order to help them raise funds to expand their businesses online. The company has partnered with digital SME finance company Capital Float to offer working capital loans to small and medium businesses at low interest rates and without any collateral.

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