Fitness tracking company Fitbit is launching in India in the first week of July, reports BGR India. To start off, the device maker has entered into an exclusive tie up with Amazon to sell its devices, but will eventually look at expanding into offline retail as well. Fitbit also set up an office in Delhi to handle its India operations. Fitbit had earlier announced its intentions to enter India, Indonesia, Taiwan and Philippines markets by 2015, in November last year. The company had said then that it was in the process of identifying distribution partners in these countries. Note that Fitbit has been increasingly focusing on Asian market; it had roped in Yolanda Chan as its first vice president & GM for APAC early last year and had said it would double its employee headcount in Asia to sixty. Fitbit will launch its entire product line in India. This will include the Zip for Rs 3,990, Flex for Rs 6,990, Charge HR for Rs 12,990, Surge for Rs 19,990 and its connected weighing scale Aria for Rs 9,990. The health trackers offer varying degrees of features depending on its price including, steps, calories and distance monitor, clock, sleep tracker, sleep detection, wake alarm, continuous heart rate monitor and GPS tracking. The company also offers mobile apps for iOS and Android, which users can use to access stats and set goals etc. Interestingly, Fitbit offers an API for developers, which they can use to create apps for its trackers. The APIs…
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