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Facebook is beta testing a buy button for Shopify merchants

Social network Facebook is beta testing a buy button for DIY ecommerce platform Shopify. The company on its website said that it is working with a group of US-based merchants which will allow consumers to purchase products they discover in their News Feed or on Pages without having to leave Facebook. Chosen merchants will see the following  message on their Home screen in their Shopify account over the next few weeks:  "After adding the new Facebook sales channel to your Shopify account, you can start posting products with buy buttons, promoting those posts with paid advertising, managing all the customers and orders that come in from Facebook, and more," the company added. Customers can optionally choose to save their payment information with Facebook for future purchases. However, the company does not mention when this will be rolled out in India and rest of the world. It's…

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