Social network Facebook is beta testing a buy button for DIY ecommerce platform Shopify. The company on its website said that it is working with a group of US-based merchants which will allow consumers to purchase products they discover in their News Feed or on Pages without having to leave Facebook.
“After adding the new Facebook sales channel to your Shopify account, you can start posting products with buy buttons, promoting those posts with paid advertising, managing all the customers and orders that come in from Facebook, and more,” the company added. Customers can optionally choose to save their payment information with Facebook for future purchases. However, the company does not mention when this will be rolled out in India and rest of the world. It’s worth noting that Facebook had been testing a buy button in July 2014.
Shopify in India
– In India, Shopify claims to work with Yellow Fashion, Postergully, Mandira Bedi Designs and The Beach Company. The company started its operations in India in June 2013 in association with Singtel.
– It also partnered with Getitbazaar to provide solutions for SMEs to set up an independent ecommerce enabled website and domain name for Rs 25,000 per year, with the payment gateway powered by Getit’s “order processing and payment collection mechanism”, starting at a nominal fee starting from Rs 100.
– In December 2013, it also partnered with Bharti Airtel to its SOHO and SME customers by provisioning the service through its cloud platform.
– In December 2014, Martmobi, a company that creates mobile & tablet sites along with native Android and iOS apps for merchants, came on board Shopify’s platform as an app. With the tie-up, merchants can create shopping apps and mobile sites for Android & iOS devices, as extensions to their Shopify-based desktop e-commerce websites. The app also offers integration to Google Analytics, Authorize.net and Mixpanel along with payment integration to PayPal, 2Checkout and Braintree among others. The company offers this service across various packages starting at $29 per month and going up to $179 per month.