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Digivive signs content deal for celebrity-led series on mobile video app

Mobile value-added services company Digivive has signed a content deal with CA Media Digital's celebrity digital network, Fluence, to create celebrity-led mobile series on its application, NexGTv. The content deal will have Fluence create and produce original content for nexGTv. Digivive director and chief executive officer G.D. Singh told the Economic Times that the service is looking to create more original content like how Netflix produced House of Cards and added that the company has invested about Rs 25 crore for the production and marketing of the multiple series.  To begin with Fluence will co-produce a series of 14 episodes, each 10 minutes long with content company Endemol Shine India. Fluence is a digital celebrity management network which manages Twitter and Facebook accounts and includes Rajinikanth, Amitabh Bachchan, Salman Khan and Karishma Kapoor as its clients. Operating on a freemium model, nexGTv currently streams over 155 live TV channels with movies, TV shows and videos and claims over 27 million downloads. French Open exclusive rights: Earlier last month, nexGTv bagged the exclusive mobile and digital rights to stream the French Open 2015. Tennis fans can now stream 128 singles matches and 64 doubles matches on mobile handsets, tablets and PCs for free through the app. In an earlier conversation, Singh told MdiaNama that Digivive, is also looking to partner with other companies to get exclusive content as part of  its content strategy. Our take: More original content through streaming apps or YouTube series seems to be the only way to access more quality entertainment. Let's be honest, Indian television's…

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