Times Internet-owned CouponDunia has launched an in-store, hyperlocal couponing system where users will be able to buy items in offline stores using CouponDunia’s coupons in categories like apparel, footwear, accessories, home decor, electronics and gaming among others. Its initial partners include chains like Shoppers Stop, Calvin Klein, Marks & Spencers and Skechers. There is a possibility that it will consider adding price comparison and product discovery in the future, Sameer Parwani, founder and CEO of CouponDunia told Medianama. GPS sensitive app notifications for coupons CouponDunia claims to drive a Rs 1,000 crore GMV yearly, with tie ups with around 2,000 online retailers, 5,000 restaurants and other merchants. With this new launch, it will be able to target users in malls and local shopping shops where CouponDunia’s app, which will take into account the user’s location through GPS, will inform the user about the offers available around them. This will be rolled out next week. The app also has a feature where if you’re in an e-commerce app and shake your phone, it will send a notification with coupons for that store. App will display online and offline coupons from merchants and other retailers Parwani told Medianama that the app will auto detect that the user has walked into a mall and trigger offers running in that mall. This will include the partners that it has tied up with for offline coupons as well as retailers whose coupons are already available on the platform. Parwani said that the local offers available…
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