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Belong raises $5M from Matrix Partners, Blume Ventures and others


Belong, a company which helps organisations hire talent, has raised Series A funding worth $5 million from Matrix Partners, with participation from Blume Ventures, Snapdeal co-founders Kunal Bahl and Rohit Bansal, RedBus co-founder Phanindra Sama, and Sierra Atlantic founder Raju Reddy among others.

The company will use the funds to grow its team and technology platform, as well as add data sciences and design talent categories from its current product and engineering talent. Launched publicly this month, the company claims to have made 100 offers to clients like Snapdeal, Ola, Practo, Akosha, Xiaomi, LocalOye and Zivame among others.

Belong says that it uses data science and predictive analysis to look for candidates in the engineering and tech fields. The platform’s search and recommendation engine claims to analyze social, Internet and public sources to match them with companies’ culture and skill requirements. It offers personalised interactions with social insights, also analysing the candidate’s openness to new opportunities. Its filter factors include the candidate’s home state, marital status, and women to men sex ratio at the workplace among others.

Founded by Vijay Sharma and Sudheendra Chilappagari a year ago, the company claims that its prediction engine is refined by user behaviour and ‘activity signals’, when a candidate is looking for a new job, from social media and the internet. Other than this, it provides email smart tracking with customised subject lines to woo candidates. According to a TOI report, the company, which was previously known as Dataemo, bootstrapped to a 35 member team.

Other developments in the online recruitment segment

– Earlier this month, Quikr launched a dedicated job search section on its platform, that allows users to search for full-time, part time, freelancing and other employment-related opportunities.

– In April, job marketplace Babajob raised $10 million in a round of funding from Australia-based online employment marketplace SEEK Ltd. The platform had earlier raised Rs 3.5 crore from Gray Ghost Ventures and Khosla Impact in August 2012. Babajob said that it would use the funds for brand expansion and hiring, as well as to improve its mobile apps and telephony services including ‘missed calls for jobs and ‘rapidhire’.

– In January this year, Aasaanjobs, a platform for finding blue collared and entry level white collared jobs in India, raised $1.5 million in a seed round of funding from venture capital funds Inventus Capital Partners and IDG Ventures India.

– In March, Job matchmaking app Super acquired the SaaS products company Crunch for an undisclosed amount. As a part of the deal, Dayson Pais CEO of Crunch Commerce joined Super as its co-founder, along with the rest of the team. In the same month, Super acquired the SaaS startup Viraltrics, following which Viraltrics founder Bhavna Muraleedharan had joined Super as the co-founder along with the rest of the team.

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