TV industry body Broadcast Audience Research Council India (BARC) has tied up with Twitter to provide weekly TV ratings available on Twitter, reports Business Standard. Users can tweet #BARCTweet followed by the data that they want. BARC India claims that it replies to these tweets in two minutes. (It did when I tried it) @thejunebug Here is the data you requested. For more info, visit http://t.co/E78GOCUL7a #BARCTweet pic.twitter.com/RcIUy3HP0Q — BARCIndia (@BARCIndia) June 5, 2015 BARC has launched this feature tying up with Frrole, a ‘social intelligence platform’, which claims to analyse more than 500,000 data units monthly to create solutions for brands and media and entertainment verticals. Frrole was founded by Abhishek Vaid, Amarpreet Kalkat and Nishith Sharma. This data is also available on BARC’s website, however, the convenience of just tweeting it and getting an instant reply is a neat move. There’s a good chance that people into the broadcast industry (programmers, producers etc) and media planners will benefit from such a move, without having to go to the website. However, it will also help lay people wanting to know this data for whatever reason. An ET report quoted Partho Dasgupta, CEO of BARC India as saying that BARC received many requests for topline data and this was a way of provisioning that data even to companies and individuals outside India. The Business Standard report claims that BARC India consists of 60% broadcasters, 20% media agencies and 20% advertisers. Twitter’s latest developments: - Last month, Twitter CFO Anthony Noto…
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