TV industry body Broadcast Audience Research Council India (BARC) has tied up with Twitter to provide weekly TV ratings available on Twitter, reports Business Standard. Users can tweet #BARCTweet followed by the data that they want. BARC India claims that it replies to these tweets in two minutes. (It did when I tried it)
— BARCIndia (@BARCIndia) June 5, 2015
BARC has launched this feature tying up with Frrole, a ‘social intelligence platform’, which claims to analyse more than 500,000 data units monthly to create solutions for brands and media and entertainment verticals. Frrole was founded by Abhishek Vaid, Amarpreet Kalkat and Nishith Sharma.
This data is also available on BARC’s website, however, the convenience of just tweeting it and getting an instant reply is a neat move. There’s a good chance that people into the broadcast industry (programmers, producers etc) and media planners will benefit from such a move, without having to go to the website. However, it will also help lay people wanting to know this data for whatever reason.
An ET report quoted Partho Dasgupta, CEO of BARC India as saying that BARC received many requests for topline data and this was a way of provisioning that data even to companies and individuals outside India. The Business Standard report claims that BARC India consists of 60% broadcasters, 20% media agencies and 20% advertisers.
Twitter’s latest developments:
– Last month, Twitter CFO Anthony Noto said that it had over 302 million monthly active users globally, reflecting a growth of 18% year-on-year, during the company’s Q1 2015 earnings conference call. He also mentioned that Twitter had prioritized emerging markets as a growth vehicle and added a new set of users known as SMS fast followers. These were users who signed up and accessed Twitter solely via SMS. The number of SMS fast followers in the quarter was approximately six million.
– In April, Twitter updated its product and policy in order to address abuse and prohibited content. The company would be monitoring and evaluating the changes in real time to keep track of abuse and ensure greater participation from its users.
– In the same month, Twitter was utilising its previously acquired ZipDial in a partnership with Yes Bank, where Yes Bank account holders could give a missed call to the bank’s marketing number upon which they would receive tweet texts directly to their mobile phones.
– In February, Twitter updated its harassment-reporting process which included issues like “impersonation, self-harm and the sharing of private and confidential information”.
– In the same timeline, it introduced Highlights, a feature which would push rich notifications to its users to catch up on stuff relevant to its users. This was live only in the US at that time.