Audiomatic has been launched as a narrative podcasts platform, publishing digital audio content across genres like comedy, food, science, culture and history. Founded by Rajesh Tahil, who has worked with Radio Mid Day, Star India, Mid Day and Radio One in various programmatic and directorial roles, and Tariq Ansari, currently the managing director of Mid Day, the platform currently has 4 podcast shows. The company says that it makes money through ads and sponsorships, and will look at subscriptions to generate revenue in the future. We checked and the latest episodes and none of the podcasts had pre-roll advertising.
One of them will feature Aakar Patel, journalist and now Executive Director of Amnesty India, who will take questions from listeners in the show ‘Ask Aakar Anything’. There is ‘Our Last Week’ podcast which revolves around weekly conversations between comedian Anuvab Pal and actor/director Kunaal Roy Kapur. Audiomatic has also roped in food writer Vikram Doctor who will host ‘The Real Food’ podcast fortnightly. Journalists Padmaparna Ghosh and Samanth Subramanian will narrate stories about intersection in science, culture and Indian history on ‘The Intersection’ show fortnightly.
Tahil told Medianama that around 60% of its users listen to the podcasts on their mobile phones. In an interview with Mid Day, Tahil had said that Audiomatic had around 80,000 listeners in 3 weeks in May. The “Ask Aakar Anything” show was the most popular on its platform and was driving sampling, while The Intersection and The Real Food Podcast had regular followers.
As of now, the podcasts are hosted on SoundCloud web, but Android users will need to download podcast apps like Stitcher or Podcast Addict where they can subscribe to Audiomatic’s shows. Users also have the option of adding the feed into their podcast apps. For iOS and OS X, the podcasts link to individual podcasts from Audiomatic which can be listened to in iTunes.
Other podcasts in the Indian market:
– In March this year, Indrajit Gupta & Charles Assisi and former President of Pearson India’s online learning platform Tutor Vista CS Swaminathan launched a digital media and learning platform for entrepreneurs called Founding Fuel. The site features articles, videos and podcasts across categories like Entrepreneurship, Leadership, Technology and Strategy & Innovation among others.
– Indicast, which was started by Aditya Mhatre and Abhishek Kumar in 2005, features news, politics, sports, social media, technology and movies.
– A self development podcasting platform called The Listen2Rajeev Podcast by trainer Rajeev.
– Another platform called ChaiSuttaSkype which talks mostly about tea, comics, games, movies, cigarettes and Skype.
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