Mobile VOD company Vuclip conducted a survey in April this year on global video insights across 8,500 users in emerging markets of India, the Middle East, South East Asia and Africa. On the Vuclip platform, movies and TV shows account for 80% of the international content consumed. However, in India, 78% of its users prefer watching content in their native languages. Hindi videos account for over 40% of viewership traffic in India, followed by Tamil at 8%, Telugu at 6%, Bengali and Marathi at 4% each. India specific stats: 80% of the respondents voted for a single OTT app for finding regional and international video content. 79% of Indian respondents said that they preferred mobile video apps for video discovery via navigation in local languages. The top 5 mobile video searches for Hindi were Katrina Kaif, Romantic Songs, Comedy Nights, Shah Rukh…
