Zomato has appointed Durga Raghunath as its Senior Vice President (SVP) of growth. In her new role, Raghunath will be responsible for customer acquisition and retention across the globe. She will also work with the founding team on Zomato’s online ordering, table reservations and restaurant POS.
Prior to Zomato, Raghunath was the CEO of Network18 Digital where she was responsible for all its content properties including Moneycontrol, Burrp!, IBNLive and Mobile18. Raghunath was also the CEO of Firstpost. She had previously joined Web18 as VP in 2010 and was subsequently appointed as the CEO of Firstpost in 2013. Promoted as the CEO of Network18 Digital in 2014, she later quit the company in July last year.
Prior to joining Network18, she was with The Wall Street Journal as India Editor (mobile services and digital product development), before which she was the Managing Editor of Livemint.com, the website for HT Media’s financial daily Mint. She has also worked with HarperCollins Publishers in Marketing planning.
In September last year, Zomato had appointed Rameet Arora, former senior director of Corporate Communication and Menu Management at McDonald’s India as its Chief Marketing Officer. Arora replaced former CMO Alok Jain, who had quit the month before, just 10 months after his appointment.
– Zomato has increasingly been looking to venture beyond food discovery to foray into food ordering, table reservations and restaurant POS. Just yesterday, it launched a separate app called Zomato Order for its food ordering service on iOS and Android.
– Last month the platform had acquired cloud-based restaurant point-of-sale (POS) product MaplePOS (renamed ZomatoBase) for an undisclosed amount. The company said it would work on integrating MaplePOS’s services with Zomato over the next few months, after which the service would be available to restaurant businesses from September.
– Earlier this year, Zomato CEO Deepinder Goyal had told MediaNama that they were contemplating getting into the table reservations business. He had mentioned that the biggest constraint was “bandwidth in our team, in our product team, in our ops team, to actually execute all these things at the same time. If we are able to build out a team which is able to do this quickly, we will do it.”