YouTube has added buy buttons to TrueView ads, where users can click to buy stuff after being redirected to that product page, reports Adage. This will be rolled out over desktop and mobile in the coming months. YouTube added this feature after it noticed that users were searching for a product seen in the YouTube ad on Google after having watched a video on YouTube. This move reduces the user’s ‘path to purchase’, the report mentions. Ad overlays with product info With the new feature, advertisers can overlay ads with product info, images and links where users can buy them. The report stated that marketers can also use these ads to re-market products to users who had previously checked out the products on the brand’s site without checking out. Advertisers will be charged when people click on any of the product elements or…
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