Gadgetwood

Chinese smartphone manufacturer Xiaomi has tied-up with online smartphone and tablet repair & after-sales support services provider Gadgetwood eServices to offer one-day repair and delivery services to Xiaomi customers, reports The Economic Times. The report mentions that a two and a half month pilot project was run in Delhi NCR before finalizing the partnership. Apparently, 500 Xiaomi smartphone users availed the repair and delivery services during this period. It’s not clear how customers can avail this service. Do they need to directly contact Gadgetwood or will it be made available to customers through the Xiaomi India site?

Gadgetwood offers repair services for all smartphone brands and also offers 15 days after-repair warranty. Users can schedule a visit to pick up the phone by simply entering their name, phone number, email ID and nature of the problem. Users can also track the status of the repair. The service is currently available only in Delhi NCR – New Delhi, Noida, Ghaziabad and Gurgaon.

It’s worth noting that last month, Gadgetwood had raised an undisclosed amount of funding from several angel investors part of the India Angel Network (IAN), including HCL Technologies founder Ajai Chowdhry and Apnacircle founder & CEO Yogesh Bansal among others. The company planned to use the funds for hiring, upgrading technology and expanding to new cities.

Xiaomi recently opened another service center in Bangalore. With this, the company now has 2 exclusive Xiaomi service centers in Bangalore, 1 in Mumbai, 1 in New Delhi, 1 in Chennai and 1 in Cochin.

Xiaomi’s evolving India strategy

Xiaomi released the much awaited Mi 4i smartphone and the wearable device Mi Band in India, last month, and the RedMi 2 and MiPad a month earlier. The Mi Band was made available via its online store, which was launched in India in March. The company also ended its exclusive tie-up with Flipkart and is now selling its smartphones on Snapdeal and Amazon as well. It had also held flash sales for unboxed & refurbished Xiaomi smartphones on e-commerce marketplace Overcart.com, and started selling its flagship phones offline at The Mobile Store.

Funding: At the beginning of this year, Xiaomi had raised $1.1 billion from a series of investors including DST Global, Singapore’s GIC, Jack Ma’s Yunfeng Capital, Hopu Fund, and All-Stars Investment among others at a reported valuation of $45 billion. Last month, the company secured an undisclosed amount of investment from Ratan Tata, who is also expected to act as a key advisor as Xiaomi looks to expand in India.

In December last year, Xiaomi’s India head Manu Kumar Jain had claimed that they had sold one million handsets in India since its launch in July. The company had also revealed plans to start making its smartphones in India as it continued to struggle to match consumer demand. At the time, Barra had told Bloomberg that production in India will likely begin in a year or two.