Music corporation Universal Music Group has partnered with film director Mohit Suri to re-launch the music label EMI Records in India, reports TOI. EMI Records will provide a platform for creative development to artists to showcase their film and non-film music which will include live, branded, endorsement and merchandising businesses’ content.
EMI Records India will play host to singers, musicians, composers, lyricists, producers, DJs and performers. Universal Music will work with Suri to identify new and established artists to join the EMI Records label.
EMI Music was bought by Universal Music Group
In 2011, the EMI Group was split into EMI Music and EMI Music publishing divisions, with EMI Music being sold to Vivendi’s Universal Music Group for $1.9 billion, and EMI publishing division sold to an investor consortium led by Sony Corporation for $2.2 billion. The total deal value of the label was then pegged at $4.1 billion.
EMI group’s recorded music division EMI Music included record labels such as Astralwerks, Blue Note, Capitol Records, Parlophone, and Virgin Records. Vivendi stated then that it would finance this transaction from its existing credit lines. The company would concurrently sell $687.75 million worth of non-core Universal assets as part of the deal.
Universal’s previous tie up and app launch
In 2013, online music streaming site Dhingana had partnered with Sony and Universal to add their international music collection to its catalog. It had also inked a deal with regional labels Speed Records and Ultra Music to add regional music to its catalog. The financial details of the partnership were not disclosed.
In the same year, Universal Music launched music apps on Android and iOS platforms. Developed by Bangalore based Appytunes, the apps were released for the South Asian (SAARC Region) by Universal Music India. The app featured 36 albums in various genres including electronic, fusion, ghazals and Hindi old songs.
Gramophone Company to Saregama
In 1931, The Gramophone Company merged with Columbia Graphophone Company to form Electric and Musical Industries (EMI). The Gramophone Company of India was formed in 1946 and was better known as His Master’s Voice (HMV) in India. It was later renamed EMI Records in 1973. The RPG Group took over the HMV label, and in 2000, RPG was renamed to Saregama India Limited. In 2001, the Gramophone Company was rebranded to Saregama India.
Hungama-Saregama tie up, Saregama’s digital foray
Last month, Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations to different eras, musicians, composers and artists. Additionally, the platform would make available various devotional songs as well as regional music through this tie up. In the same month, the company launched an online music store where users could pay and download songs. This library consisted of 1.1 lakh songs in 14 languages and could be downloaded at Rs 9 per song after sampling it for free.
Image Credit: Flickr user John Keogh