wordpress blog stats
Connect with us

Hi, what are you looking for?

TO THE NEW merges 4 of its digital services businesses to form TO THE NEW Digital

ToXTheXNew

Singapore-headquartered web products & digital services company TO THE NEW is consolidating 4 of its digital services businesses – Tangerine Digital, IntelliGrape Software, Ignitee Digital and Techsailor – to form TO THE NEW Digital. All four companies had been acquired by TO THE NEW over the past few years. Fashion and lifestyle e-commerce company American Swan, YouTube MCN #fame, social media analytics platform ThoughtBuzz and blogging platform Blogmint are a part of TO THE NEW Group.

It’s worth noting that TO THE NEW Ventures had invested $10 million in #fame, in January this year. It had previously invested $3 million in the company in early 2014. The startup had planned to use the funds to scale up its digital video business, invest in emerging talent, invest in new technology and expand to other countries in Asia, including Indonesia, Singapore, Thailand, Malaysia and Philippines.

To The New Acquisitions

– Delhi-based Tangerine Digital is a content management company that was acquired by TO THE NEW in early 2011. Tangerine Digital created and managed content for the web, mobile and social media platforms.
– Web and mobile applications development company IntelliGrape, which is also Delhi-based, was acquired in December 2011.
– Mumbai-based digital marketing services company Ignitee Digital was acquired in 2012, and Techsailor was acquired in 2013. IntelliGrape CEO & co-founder Deepak Mittal has been appointed the CEO of TO THE NEW Digital.

Following this consolidation, the company claims that TO THE NEW Digital has over 300 clients spread across 30 countries. Some its clients include Viacom 18, Toyota, Canon, Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se.

Advertisement. Scroll to continue reading.

TO THE NEW has offices in 6 countries, including India, China, Malaysia, Indonesia and Philippines, besides Singapore. Their Sweden office is expected to be operational within the first half of this year.

Back in June 2014, TO THE NEW had partnered with Getit Infomedia* to launch a new startup market access platform called ScaleIQ. This platform was expected to provide startups with access to services and applications such as mobile technology, analytics, marketing technology, video technology and social media.

Reminds us of Rocket Internet

In the past, Rocket Internet has similarly merged companies under its umbrella with a common focus into a single entity:

– In September last year, Indian e-commerce company Jabong was merged with other emerging markets focused fashion e-commerce brands, including Dafiti (Latin America), Lamoda (Russia & CIS), Namshi (Middle East) and Zalora (South East Asia & Australia), to form Global Fashion Group (GFG) by Rocket Internet and its investor Kinnevik.

– Similarly, in February this year, Rocket Internet formed the Global Online Takeaway Group, which comprises of all the online food delivery companies that Rocket Internet has a stake in, including FoodPanda.

Advertisement. Scroll to continue reading.

Image Credit: TO THE NEW

*Disclaimer: Getit Infomedia owned AskMe is an advertiser with MediaNama.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ