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Rdio launches subscription based music and FM streaming called Rdio Select

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Music streaming service Rdio, which launched in India this January, has introduced an on-demand subscription based option called Rdio Select for its users, reports The Verge. Priced at Rs 60 per month for Indian subscribers, Rdio Select will cost its US counterparts $3.99 per month.

The service will also be available free for 60 days on a trial basis, for a limited time on iOS and Android. After the free trial, users will be billed monthly for their subscriptions. This will include ad-free radio streaming and high quality audio at 320kbps for the US, Canada, Australia, New Zealand, India and South Africa. Rdio mentions that more countries will be added soon.

Users will get to download 25 songs at a go to listen to offline, which can be stored on their devices. The other available option is to replace these songs with other tracks on a daily basis. An ET report mentions that Rdio is curating 10-song playlists from artists, labels and influencers for the Rdio Select feature. Rdio says that the downloaded songs will be stored on the user’s mobile device as long as they’re subscribed to Rdio Select, after which the user will lose access to the downloads feature on the apps.

Other features include unlimited forward skipping, streaming radio stations, ad free songs and stations (only on mobile or other devices, ads present on web), device support for Roku, Chromecast and Sonos.

Rdio is the second international music streaming to launch in India recently, after Australian streaming service Guvera launched in India in November last year. Rdio had earlier acquired Dhingana to enter the Indian market in March last year, Dhingana had shut down in February last year.

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Record label T-Series had extended mobile streaming rights to Saavn and Gaana last year, thereby ending the mobile exclusivity to Hungama. Note that T-series not renewing its contract was considered one of the main reasons for Dhingana shutting down in February last year, a month prior to its Rdio acquisition.

Other developments in the same space:

– Earlier this month, online music streaming service Grooveshark shut shop after admitting to not getting licenses from right holders to stream music on its platform. This shut down was a part of a settlement between Grooveshark and record companies Universal Music Group, Warner Music Group and Sony Music Entertainment and Grooveshark does not expect to be resurrected.

– Late last month, digital entertainment company Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations to different eras, musicians, composers and artists. Additionally, the platform will make available various devotional songs as well as regional music through this tie up.

– In the same month, music record label Saregama (also known as HMV) launched an online music store where users can pay and download songs. The library consists of 1.1 lakh songs in 14 languages and can be downloaded at Rs 9 per song after sampling it for free.

– In the same month, Australian music streaming service Guvera, which had launched in India in November last year, claimed to have over three million users in India and a global user base of 10 million. Guvera is free and supported by advertisements, though users can also opt for the ad-free premium plan which cost Rs 199 per month.

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– In February, Bharti Airtel’s music streaming application Wynk said that it had crossed five million downloads since its launch in September. Wynk features full track audio streaming, unlimited cache downloads, Mp3 purchase and caller ring back tone. Individual songs are sold at Rs 5. Wynk said that it had an HD catalogue of over 1.8 million Indian and International songs along with exclusive music previews from time-to-time under the Sony Music label.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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