Mobile wallet and recharge platform Mobikwik has tied-up with some of the leading online travel agents like MakeMyTrip, Cleartrip, Yatra and Goibibo to allow users to make payments using the Mobikwik wallet. Users will be able pay for their flight, train and bus tickets, cab bookings and hotel rooms with money stored in their Mobikwik wallet. The company currently claims to have 17 million wallet users, though it's not clear how many of them are active users. However, the company told MediaNama that 90% of the transactions processed by Mobikwik were on the mobile and 10% on desktop. In December, 2014, Mobikwik had 10 million wallet users, of which 7 million were on mobile. At the time, the company had claimed that 80% of the active users were on the mobile app and 20% active users were on desktop & SMS and that it processed 300,000 transactions every day. Shift to mobile: Given that the online travel segment has been witnessing a gradual shift to mobile, this is a great move. Cleartrip’s search traffic from mobile devices increased from 30% in July 2014 to 40% in September 2014 to 43% in November 2014. MakeMyTrip had also mentioned in its June 2014 investor presentation that 29% of its traffic came from mobile (pdf) in the April-June period last year. Earlier last year, iXiGo CEO Aloke Bajpai had also told MediaNama that for most online travel companies more than 25% of their traffic and nearly 10% of their transaction volume is now coming from mobile devices.…
