NDTV’s e-commerce business NDTV Ethnic Retail Limited (which operates IndianRoots.in) has reported revenues of Rs 6.80 crore for the quarter ended March 31, 2015, as compared to revenues of Rs 3.50 crore in the same quarter last year and Rs 6.06 crore revenues in the previous quarter. The segment has posted a loss before tax of Rs 9.99 crore for the quarter, significantly higher than the Rs 5.25 crore loss in the same quarter last year and the Rs 6.02 crore loss in the previous quarter. The company has reported Gross Merchandise Value (GMV) of Rs 26 crore for the quarter, down marginally from Rs 29 crore GMV in the previous quarter. The company has also mentioned that Average Order Value for FY15 was Rs 17,000, as compared to Rs 9,000 in FY14. NDTV had launched IndianRoots in July 2013 and it currently focuses on Indian ethnic wear, including women’s apparel such as sarees, lehengas, salwar kameez & kurtis and men’s apparel like sherwanis, kurta pyjamas & jackets. It also offers accessories like jewelry, bags, wraps and others along with home furnishing, stationery products and handicraft products from local artisans. The company has tie-ups with close to 500 brands and designers, and it had also introduced custom tailoring for salwar kameez, sarees, trousseau collection for the bride and family, men’s kurta pajama, and sherwani among others. Users need to email a picture of the garment that they want to recreate and the Indianroots team will get in touch with them for measurements and…
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