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Micromax offers access to Indic app store with MoFirst tie-up

Indian handset manufacturer Micromax has tied-up with Mumbai-based MoFirst Solutions to offer translation and transliteration services with messaging on its phones and also provide access to about 10,000 local language apps available on MoFirst's App Bazaar, reports The Economic Times. It needs to be mentioned here that MoFirst's website mentions that App Bazaar has over 5000 Indic apps and content. MoFirst Solutions' Swipe technology is being used for this, which can translate and transliterate a message in 10 Indian languages with a simple swipe on the smartphone screen - swipe left to transliterate, swipe right to translate. The report mentions that App Bazaar currently features frequently used apps such as Skype, among others, in 10 Indian languages, including Hindi, Bengali, Punjabi, Marathi, Tamil, Telugu, Kannada, Malayalam, Odiya and Gujarati. MoFirst's website also mentions that users can pay for paid apps on App Bazaar through carrier billing, though it's not clear which telecom operators it has tie-ups with. Apparently, Mo First has publishing tie-ups with Microsoft, Gameloft, EA Games, Disney, Zapak and Sony Music among others for content and is working with app developers to increase the number of Indic apps on the App Bazaar. Micromax has also introduced MoFirst's Android-based Indic language OS Firstouch in its recently launch Canvas Unite 3 phone. There are quite a few Indic keyboards out there, like Reverie Language Technologies's Swalekh, Asus' Android Indic keyboard, SwiftKey and SMC's Indic Keyboard among others, but we aren't aware of any other Indic mobile OS. An Indic keyboard impacts…

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