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Localbanya introduces 2 hour delivery service called Instabanya in Hyderabad

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Online grocery delivery service provider Localbanya has introduced an 120 minutes delivery service called Instabanya in Hyderabad, barely a month after expanding its service to the city. The service is available across Hyderabad, and is free for orders above Rs 500. And a flat fee of Rs 49 will be charged for orders below Rs 500. The company is testing waters in Hyderabad, and based on the response they get Instabanya will be extended to the other markets it’s operational in.

This year has so far been choc-a-block with action for Mumbai-based Localbanya. They expand their operations to three new cities – Pune in February, Hyderabad in March and Delhi in April. The company claims to have over 1 lakh registered users and conducts 1500 deliveries every day. Localbanya currently lists close to 14,000 products and offers deliveries up to 11:30 pm. The company claims that an average order size is Rs 1400 (as of March 2015).

Localbanya had raised an undisclosed amount in Series A funding from real estate development group Karmvir Avant Group in January 2014 and BCCL’s Springboard fund in July 2013. The investment from January 2014 was planned to strengthen its operations, hiring and marketing operations. Founded in May 2012 by Karan Mehrotra, Amit Naik and Rashi Choudhary, the platform currently offers grocery and bakery products, household products and kitchenware among other broader categories.

Online food ordering/delivery services, along with online grocery delivery services seem to be the toast of the season currently. Here’s a look at some of the recent development in this segment:

– Earlier this week, local search listing platform AskMe* acquired online grocery marketplace Bestatlowest.com. Following the acquisition, Bestatlowest’s co-founders Ankit Jain and Amit Nigam, as well as the company’s 25 member team, are expected to become a part of AskMe.

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– Last month, Gurgaon-based hyperlocal grocery service PepperTap had raised funding worth $10 million from SAIF Partners and Sequoia Capital. The company planned to use it to expand to more cities including Bangalore, Pune, Mumbai and Hyderabad by the end of this year.

– In March, Amazon India launched an express delivery platform called KiranaNow to make everyday consumer products available to its users in Bangalore. Amazon has partnered with local kirana (grocery) stores to offer this service. The service is in a pilot stage in Bangalore and Amazon is likely to launch it in other cities in the future.

– Godrej Group’s premium food products retailer Nature’s Basket had acquired Mumbai-based online grocery store Ekstop.com, in February this year, and later integrated it into Nature’s Basket’s online store.

– In April, hyperlocal online grocery retailer Grofers acquired mobile grocery startup My Green Box. Similar to the AskMe acquisition, My Green Box’s 15 member team joined Grofers and MyGreen Box founder Varun Khurana was expected to act as the CTO of Grofers.

– For a more comprehensive list of developments and funding stories in the online grocery delivery segment, see here.

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