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50.5% of LinkedIn’s traffic in Q1 2015 was mobile

Professional networking site LinkedIn has reported 97 million average unique monthly visiting members for the quarter ended March 31, 2015, up 4.3% from 93 million in the previous quarter and up 18.3% from 82 million in the same quarter last year. Of this, mobile unique visiting members was at 49 million for the quarter, up 8.9% from 45 million in the previous quarter and up 40% from 35 million in the same quarter last year. Mobile accounted for 50.5% of LinkedIn’s total unique visiting members for the quarter, as compared to 48.3% in the previous quarter and 42.7% in the same quarter last year. Note that LinkedIn transitioned to internal measure of unique visiting members, mobile unique visiting members and member page views from comScore data in Q2 2014. Registered members: LinkedIn’s registered member base was at 364 million for the quarter, up 4.9% from 347 million members in the previous quarter and up 23% from 296 million members in the same quarter last year. Note that LinkedIn doesn’t provide any region-wise breakdown of its user base, although India is the largest market for LinkedIn outside the United States, where the company had claimed to have more than 24 million registered users as of February last year. Operational highlights Launched Lead Accelerator, a lead generation product for advertisers. This is an expansion of the marketing solutions platform offered by Bizo, which LinkedIn had acquired in August 2014. The Lead Accelerator will be available in most markets globally, although LinkedIn did not specifically mention which countries. According to the company the product is…

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