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IRCTC to now offer deals from Mydala while booking train tickets

Deals, deals, deals! The Indian Railway Catering and Tourism Corporation (IRCTC) has partnered with coupon site Mydala to offer deals and offers across categories like food & beverages, beauty, health & wellness, tattoos & retail shopping to its customers, reports YourStory. The new site will be accessible at: http://www.mydala.irctc.co.in/. Users will be able to make use of the deals while booking train tickets, the report adds. It is not clear how IRCTC will monetise these transactions. We’ve reached out to Mydala for information and will update the article once we hear from them. Flashback FYI: On 1 April this year, the IRCTC witnessed a grand booking of 1.3 million tickets on its portal, the same day when the 120-day advance booking rule came into effect. The TOI had reported that last month, IRCTC clocked 1.1 million ticket bookings on 2 April. IRCTC's mega-modernisation seems to be a part of this year's Railway Budget. This partnership might turn out to be a massive win for Mydala since IRCTC sees over 1.2 million users everyday. Mydala claims to have over 4 million 'transacting customers' every month and processes over 6.6 million transactions per month, of which 80% come from mobile platforms. The company told Medianama that it sees 50 million unique visitors monthly and has ~25 million registered users. The IRCTC also has over 20 million registered users and for Mydala, capitalising on those, especially in Tier II and III cities, will be way easier post this partnership. In March this year, Mydala partnered with Airtel to provide deals and offers to…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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