Fresh information from Facebook on its Net Neutrality violating platform the company says that it has 800,000 users in India, but only 20% of those are new Internet users. Facebook has a partnership with Reliance Communications, and the service, available in seven circles (Mumbai, Maharashtra & Goa, Gujarat, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala), is being advertised as “Free Internet”. reports that new users are using over 100 mb per month outside of, while ET Tech adds that 7% of total data usage is on

Our Take

1. Existing users mostly using and its implications: The fact that as much as 80% of users of are those who have used the Internet before indicates that a majority of the users of are not new Internet users. The terms and conditions on the Reliance Communications’ website (see point 3, here) indicate that those who are already subscribed to data packs will not be charged if they use

If Customer is subscribed to Data Plan/Packs when he uses Internet.Org, then for Prepaid GSM & CDMA Users, there will be NO depletion from their data quota or from Main Account balance on using For Postpaid GSM Users will NOT be charged for & their data quota will not deplete, but on PCRF this usage will be accounted for.

If the agenda for Reliance Communications is that it wants users to buy data packs, then why is being offered to existing data pack subscribers? It’s worth noting that Indonesian telecom operator XL Axiata had quit in April, citing two reasons: firstly the protests against in India*, and appeared to believe that was unable to help upsell data plans. Techinasia reports:

XL was not satisfied with the performance of this card, which they hoped would eventually lead to an increase in consumer interest in XL’s data plans

By offering free, our sense is then that RCOM also wants to pull in users from competing telecom operators and retain existing users. This will create a situation wherein other telecom operators are pushed to Zero Rate some Internet access, and perhaps choose either, sites like Twitter, or Google, who have previously done Zero Rating deals with telecom operators.

2.How does Facebook define New Internet users? It’s also not clear as to how Facebook has ascertained whether people who have signed up have never used the Internet before: whether they are new Facebook users, or new RCOM users, neither is indicative of new Internet usage. We’ve written to Facebook for a clarification, and will update in case they respond.

3. RCOM and its dependency on Reliance Communications had 31.4 million data connections at the end of last quarter, which would most likely have increased by now., at best, accounts for 2.5% of Reliance Communications’ user base. As this grows, so will RCOM’s dependency on “Free Facebook”. It’s worth noting that RCOM also has “Free Facebook Fridays” for Zero data for Facebook users, as a part of the relationship between the telco and the Internet company.

4. Regarding new users using 100mb of data outside of we can only hope that adequate disclosures are being made to them that they’re being charged. In Indonesia, where users believe that Facebook is the Internet, it comes with the following disclosures:

It’s also not clear whether usage of images and videos on Facebook are considered to be usage of the open web.

Our questions for Facebook: 

1. How much is the data usage in MB, of sites among RCOM users? The BGR story mentions 100 MB of data usage for RCOM. Also please clarify whether its MB or Mb.
2. How do you ascertain which users are new Internet users, and which aren’t? The reports mention new Internet users acquired by Are these merely new Facebook users and/or new RCOM subscribers, in which case they aren’t necessarily new Internet users.
3. What kind of disclosures are made to users when they leave, to access the rest of the web?
4. Does Facebook count usage of video and images while on sites (including Facebook) as usage of the web? Is this included in the 93% of the consumption that Facebook claims was not a part of

Also read: Millions of Facebook users have no idea they’re using the internet

For a detailed criticism of, read:
1. Facebook’s platform is a privacy nightmare: tracks users on partner sites, allows telcos to track. Read here.
2.  Open Letter to Mark Zuckerberg Regarding, Net Neutrality, Privacy, and Security. Read here.