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Hungama claims to have over 50 million monthly active users

Digital entertainment company Hungama claims to have crossed 50 million monthly active users (MAUs) worldwide across its service. It claims that its user base has expanded by more than 200% in the last 12 months and that 250 million users accessed its service over the last year. Hungama attributed this increase in active users to the fact that it has introduced several new features to the platform, as well as to the growth in mobile data adoption. The company plans to expand into newer markets to increase its digital music and video distribution and adds that it's targeting 100 million MAUs by March 2016. The company had raised funding worth $40 million led by Bessemer Venture Partners and participation from the existing investor Intel Capital in July last year. In comparison, Hungama's competitor Saavn had claimed, in January this year, that it has over 11 million monthly active users and that it received more than 30 million unique users in 2014. Saavn had also claimed that the service witnesses close to 200 million streams per month and that 90% of its users are on mobile. Hungama's content tie ups and catalog additions Late last month, Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations of different eras, musicians, composers and artists. In March, Hungama announced a new application called Hungama Play for streaming movies. The app will feature about 3,000 Indian language and English movies. It has a monthly subscription of Rs 199 where users can watch movies…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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