Digital entertainment company Hungama claims to have crossed 50 million monthly active users (MAUs) worldwide across its service. It claims that its user base has expanded by more than 200% in the last 12 months and that 250 million users accessed its service over the last year. Hungama attributed this increase in active users to the fact that it has introduced several new features to the platform, as well as to the growth in mobile data adoption.
The company plans to expand into newer markets to increase its digital music and video distribution and adds that it’s targeting 100 million MAUs by March 2016. The company had raised funding worth $40 million led by Bessemer Venture Partners and participation from the existing investor Intel Capital in July last year.
In comparison, Hungama’s competitor Saavn had claimed, in January this year, that it has over 11 million monthly active users and that it received more than 30 million unique users in 2014. Saavn had also claimed that the service witnesses close to 200 million streams per month and that 90% of its users are on mobile.
Hungama’s content tie ups and catalog additions
Late last month, Hungama tied up with Saregama to add over 100 playlists and over 25 radio stations of different eras, musicians, composers and artists. In March, Hungama announced a new application called Hungama Play for streaming movies. The app will feature about 3,000 Indian language and English movies. It has a monthly subscription of Rs 199 where users can watch movies on the catalog unlimited number of times.
In the same month, Hungama added some Marvel and Disney movies to its catalog, along with a video-on-demand subscription for its users. In a similar deal in 2013, Hungama had partnered with Warner Bros Digital Distribution to let its users watch full length feature films on Hungama Movies.
The company had also tied up with VH1 Supersonic and rolled out exclusive content over its digital properties for the first quarter of 2015. The partnership included 30 club events and 30 college events till March 2015 and began with Vh1 Supersonic Goa Fest in December 2014.
Hungama PRO: In December last year, Hungama tied up with Aircel to offer its ad-free PRO service free for two months to Aircel subscribers. Hungama’s PRO service users could stream unlimited number of music tracks and videos. They could also cache unlimited songs and videos to their phones for offline listening/viewing. Hungama had rebranded its paid subscription service for its music and video streaming mobile app as PRO service, in June last year, and added new features to the service.