Search giant Google is looking to add a buy button on its search results pages for products on mobile devices, reports The Wall Street Journal. The publication added that the button will appear next to sponsored or paid search results, which are usually on the top of the page, and will be displayed under "Shop on Google". If users click on the buy button, they will be redirected to another Google product page where they will be able to complete the purchase and be able to pick colours, sizes and shipping options. The report added that retailers such as Macy's are in talks to take part in the launch and that the products will still be provided and sold by retailers, and not by Google. The move marks a strategic shift as the company gets deeper into retail and puts it directly in Amazon and eBay's territory. Amazon, on its part, is looking at shopping through its new piece of hardware called the Dash Button. The Dash Button is Wi-Fi-enabled device that will instantly order a predetermined product, and the size and quantity, within seconds of pressing it. Amazon uses customers' credit card information on file to make payments automatic and the product is delivered after two days. Marketing opt-in The Next Web highlighted the concern raised by retailers that their online brand identity would take a beating because of the new buy button which would be consumed by Google's brand. However, under the programme, Google will allow buyers to opt-in to retailers’ marketing programs and let them collect information on customers, while…
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