wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

Google adding buy button on mobile searches: WSJ

google

Search giant Google is looking to add a buy button on its search results pages for products on mobile devices, reports The Wall Street Journal. The publication added that the button will appear next to sponsored or paid search results, which are usually on the top of the page, and will be displayed under “Shop on Google”.

If users click on the buy button, they will be redirected to another Google product page where they will be able to complete the purchase and be able to pick colours, sizes and shipping options. The report added that retailers such as Macy’s are in talks to take part in the launch and that the products will still be provided and sold by retailers, and not by Google.

The move marks a strategic shift as the company gets deeper into retail and puts it directly in Amazon and eBay’s territory. Amazon, on its part, is looking at shopping through its new piece of hardware called the Dash Button. The Dash Button is Wi-Fi-enabled device that will instantly order a predetermined product, and the size and quantity, within seconds of pressing it. Amazon uses customers’ credit card information on file to make payments automatic and the product is delivered after two days.

Marketing opt-in 

The Next Web highlighted the concern raised by retailers that their online brand identity would take a beating because of the new buy button which would be consumed by Google’s brand. However, under the programme, Google will allow buyers to opt-in to retailers’ marketing programs and let them collect information on customers, while product pages would be heavily branded. Google will save all customer payment information before passing on the retailer’s cut.

Advertisement. Scroll to continue reading.

Focus on mobile

Google has been increasingly focusing its search efforts on to mobile and earlier in April said that it will mark-down websites that aren’t mobile friendly in search rankings and mark-up websites that are mobile friendly. A Google spokesperson told Re/code that mobile friendliness isn’t the sole criteria for mobile search results, and in case a site is not mobile friendly but has high quality content, it  could still rank high in the search results.

Earlier this month, Google also integrated tweets into its search results on smartphones. Google will get broader access to tweets every minute for this feature, which Google has used to start displaying relevant tweets when users search for certain trending topics. This feature is currently running on a trial basis. It does not seem to be live in India yet.

Last week, Google began displaying info on Google Now cards from third party apps like RunKeeper, Jawbone, Feedly and 67 other apps. After Google started adding third party Android apps to Google Now cards in January, it has expanded the number of apps, which now totals to 110.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ