wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook reportedly making exclusive content deals with Indian video creators

facebook (1)

Facebook is reportedly offering free ad credits to and making exclusive deals with video creators, actors and artists in India, reports ET. With free ad credits, Facebook is asking content creators to make their content exclusive to Facebook for 48-72 hours before the content is uploaded to other video platforms like YouTube, the report adds.

112 million MAUs

In March, we’d reported that Facebook’s Indian user base had grown by ~5.35% from 112 million monthly active users (MAUs) to 118 million MAUs in Q4 2014. Facebook India’s daily active users (DAUs) were at 55 million, out of which 49 million DAUs came through mobile, accounting for over 89% of Facebook’s daily traffic as of December 2014, the company informed Medianama.

Facebook VS YouTube, who wins?

A Business Insider report claimed that Facebook’s video has been growing consistently since January last year where YouTube has been seeing inconsistent crests and troughs in the same timeline. It adds that brands who used to publish YouTube videos to Facebook are now posting Facebook videos to Facebook. The report also mentioned that news media and publishers are moving towards native Facebook video.

Advertisement. Scroll to continue reading.

Facebook sees 4 billion video views every day

A PBS report stated that Facebook had surpassed 4 billion daily video views in its native video player last month. 75% of those videos viewed globally were through mobile. In the same breath, around 73% of Facebook’s ad revenues for the quarter ended March 31, 2015 were from mobile ads, up from 59% contribution in the same quarter last year and 69% contribution in the previous quarter.

More video for video consumers

TheNextWeb also reported that Facebook was seeing 3 billion video views daily in January this year and had reportedly started giving priority to relevant video content to its users in June last year. In a blog post, Facebook had stated that: People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed. Conversely, people who tend to skip over videos without watching them should expect to see fewer videos.

YouTube’s interactive ads for monetisation

Last week, YouTube added buy buttons to TrueView ads, where users can click to buy stuff after being redirected to that product page. This will be rolled out over desktop and mobile in the coming months. YouTube added this feature after it noticed that users were searching for a product seen in the YouTube ad on Google after having watched a video on YouTube. This move reduces the user’s ‘path to purchase’, the report mentions.

Advertisement. Scroll to continue reading.

Our Take

India is quickly becoming a place where not only is video consumption on the rise, but the competition to gain users is heating up rapidly, too. More and more content creators (like Qyuki, Hotstar, #fame etc) are entering this domain to claim a bite of the pie. Facebook already sees traction on its mobile platform and it will be easier for the company to push video to its users, either on mobile or web. Despite the fact that YouTube remains a major source of video consumption for audiences worldwide, that might change in the near future if Facebook continues to stress on video on Facebook.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ