wordpress blog stats
Connect with us

Hi, what are you looking for?

CarDekho launches its site in Hindi, Tamil and Telugu


Car portal CarDekho has launched 3 websites in Hindi, Tamil and Telugu languages. Instead of using the Google translate algorithm to translate into multiple languages, the company claims that it built a new platform to translate all the content on its English site, because the site did not support a multi-lingual and multi-regional capability.

The company says that it chose these three languages since they’re the most widely spoken in the country. Readers would like to note, however, that by the number of people who speak the languages, the top 3 spoken languages in India are Hindi, Bengali and Telugu in that order, as reported by the 2001 census. CarDekho claims that it has crossed over 150 million visits in the previous fiscal year.

BuyingIQ acquisition: Last month, CarDekho acquired price comparison website BuyingIQ. Girnarsoft, which operates CarDekho, PriceDekho and BikeDekho, said that it bought BuyingIQ for the team and their technology. BuyingIQ claimed to serve over 1.2 million users every month through its website and android app.

Gaadi acquisition: In September last year, CarDekho bought Ibibo’s automobile website Gaadi.com for a reported $11 million. Jain had said then that this acquisition would enable them to focus on pre-owned car business which then accounted for only 10% of their revenues. Ibibo had acquired majority stake in Gaadi.com from Accentium Web in February 2011.

Funding from Ratan Tata and Sequoia Capital

Founded in 2008 by Amit Jain, GirnarSoft raised an undisclosed amount of funding from Ratan Tata in February this year. The financial details of the deal and the percentage of stake were not disclosed. In January, it raised funding worth $50 million led by Hillhouse Capital, Tybourne Capital and participation from Sequoia Capital in January this year, valuing the portal at $300 million. Previously, the company had also raised $15 million from Sequoia Capital for a reported 20% stake in 2013.

Advertisement. Scroll to continue reading.

Other Indic language launches
The Indic language scene on the Internet has been slowly but positively growing over the last couple of years. The fact that it makes available content to non-English speakers or even those who prefer consuming content in Indic languages adds to expansion of its user base. However, questions such as the searchability of Indic content and its distribution remain.

– In March this year, Times Internet-owned CouponDunia tied up with Hindi news portal Raftaar.in to offer online coupons in Hindi. The coupons would be available on a separate webpage on Raftaar at coupons.raftaar.in. Raftaar mentioned that it uses natural language processing to dynamically translate the coupons’ content in Hindi to make them more user friendly.

– In the same month, Former Bloomberg TV India’s founder & editor-in-chief Govindraj Ethiraj’s 3-year-old data centric news & analysis portal IndiaSpend.com launched a Hindi version of the site in beta. The primary reason for starting a Hindi site was to reach out to a wider audience, said Ethiraj. Interestingly, the site uses Indic URLs for each article, unlike some of the other Indic language news portals like Dainik Bhaskar, ManoramaOnline and OneIndia that continue to use English URLs. Kannada news portal Udayavani also uses Indic URLs.

– In March last year, social bookmarking site Pinterest introduced a Hindi language version of its site in a possible bid to reach out to the Hindi-speaking audience in the country and elsewhere in the world.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....


By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...


By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...


By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...


This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like


Airtel and Reliance Jio now account for as much as 65% of India’s total Mobile connections. BSNL has just 10%. While Reliance Jio and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ