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CarDekho launches its site in Hindi, Tamil and Telugu

Car portal CarDekho has launched 3 websites in Hindi, Tamil and Telugu languages. Instead of using the Google translate algorithm to translate into multiple languages, the company claims that it built a new platform to translate all the content on its English site, because the site did not support a multi-lingual and multi-regional capability. The company says that it chose these three languages since they’re the most widely spoken in the country. Readers would like to note, however, that by the number of people who speak the languages, the top 3 spoken languages in India are Hindi, Bengali and Telugu in that order, as reported by the 2001 census. CarDekho claims that it has crossed over 150 million visits in the previous fiscal year. BuyingIQ acquisition: Last month, CarDekho acquired price comparison website BuyingIQ. Girnarsoft, which operates CarDekho, PriceDekho and BikeDekho, said that it bought BuyingIQ for the team and their technology. BuyingIQ claimed to serve over 1.2 million users every month through its website and android app. Gaadi acquisition: In September last year, CarDekho bought Ibibo’s automobile website Gaadi.com for a reported $11 million. Jain had said then that this acquisition would enable them to focus on pre-owned car business which then accounted for only 10% of their revenues. Ibibo had acquired majority stake in Gaadi.com from Accentium Web in February 2011. Funding from Ratan Tata and Sequoia Capital Founded in 2008 by Amit Jain, GirnarSoft raised an undisclosed amount of funding from Ratan Tata in February this year. The financial details of…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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