Content recommendation platform Outbrain has gathered data (pdf) from over a 100,000 global sites, from the last quarter of 2014, to classify how people consume content and what type of content they consume across Australia, India, Indonesia, Philippines, Malaysia and Singapore. Outbrain defines content consumption as ‘reading, watching and listening to online content’. It claims to generate over 14 billion page views monthly through the 100,000 sites that it is installed on. Outbrain picked this information from sites like CNN, Channel NewsAsia, Fox News, The Times of India, ESPN, Times Inc, Sydney Morning Herald, The Age and The Guardian. Readers would be interested to know that Outbrain provides personalised recommendations to some of the above sites which include CNN, Fox News, Times Inc, ESPN, The Guardian, ABS-CBN, CNN Travel, Channel NewsAsia, and Times of India. India highlights - Content consumption peaks on the PC at 2:30pm - Content consumption peaks on mobile phones and tablets at 10:30pm - Smartphone and tablet content consumption is dominant at 7-8am and 7pm-midnight - Around 41% of Indian users consume content on mobile - India has 76% Android users, followed by 8% Apple users, 3% Windows phone users and 13% users who use none of the aforementioned OSes - PC sessions last 3.4 minutes, phone and tablet sessions last 2 minutes each. On PC, Indians do 2.4 pageviews per session, 2 pageviews on mobile and 2.2 pageviews on tablet. - India’s top hot topics include investing, movies, crime news, mobile tech and celebrities. Detailed findings of the…
