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“Okay, let me Zomato the restaurant to which we’re gonna Uber from the app itself”

The above headline might be said by someone you know in the near future, at least that's what online cab hailing service Uber and restaurant aggregator Zomato hope for. Zomato users will now be able to instantly see the estimated pickup time, fare and travel time to the restaurant they are looking up, from their current location by an Uber taxi. The feature is now live for users in 27 cities across 13 countries, with more cities to come in the future, Uber added on its blog. Zomato users will see the new option to Uber right next to the address of the restaurant. It's also worth remembering Uber had rolled out Google Maps integration in India in February. As part of the integration, when users search for a destination they will also get an option to book a ride with Uber which shows up in the public transportation pane. It shows an estimated pick up time, time to destination and fare. It shows estimates only on its Uber X service and not its low-cost service Uber Go and its high-end service Uber Black. Note the Uber-Zomato feature will only work if you set a Zomato handle and register yourself on the application. It's also worth noting that Uber has released its API for third-party app developers. The developer site already list 11 partners that have integrated Uber’s on-demand transport service in their applications, including OpenTable,Starbucks, TripAdvisor, Time Out, and Expensify, among others. The API will allow developers to access several features of the Uber…

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